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“You can’t just ask customers what they want and try to give them that. By the time you get it built, they’ll want something new.”
It's said that nobody know exactly where this quote comes from, and apparently the internet isn't either (I couldn't find a direct source). Still, it's pretty close to a few others.
"We think the Mac will sell zillions, but we didn't build Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build."
"Some people say give the customers what they want, but that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd ask customers what they wanted, they would've told me a faster horse." People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page."
CLAUSE 1: You can’t just ask customers what they want and try to give them that.
CLAUSE 2: By the time you get it built, they’ll want something new.”
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