NUCIFERA RED WINE
INTRODUCTION
The Region 12 or SOCCSKSARGEN is endowed with rich natural resources and has the potential of becoming one of the fastest developing regional economies in the country.
INTRODUCTION
BACKGROUND
Background
The abundant supply of coconut sap could be developed or utilized as a source of livelihood by processing it into red wine. For this reason, discovering new technology is a potent source of income that will help coconut farmers to improve their lives by having additional income through producing quality red wines and maximizing the use of their coconut plantations.
OPPORTUNITY
- Maximum utilization of Coconut Sap into Red wine.
- Additional income for the coconut grower, tappers, and producers
- Generates employment
Opportunity
- Possible commercialization not only in the nearby areas but eventually in the national and international market.
- Build linkages to other countries
The Problem
The Problem
- Low income of coconut producers
- Knowledge on value adding of coconut producers are very low
- stiff competition with imported alcoholic beverages
The Solution
The Solution
- Training & Capability Building
- Value adding of Coconut into red wine
- Establishment of Processing Plant
THE TARGET MARKET
- Wine Collectors
- Wine Drinkers (especially women)
THE MARKET
- People of General Santos City, Sarangani Province and nearby areas.
- 18 years old and above
Market Size
MARKET SHARE
Market Share
The coconut red wine could be widely acceptable as a healthy alcoholic beverage drink that can be promoted and commercialized not only in the nearby areas but eventually in the national and international market by encouraging the alcoholic drinkers to choose Philippine products like lambanog instead of other branded.
THE PRODUCT
BUSINESS MODEL
BUSINESS MODEL/CANVASS
aaa
Production
Marketing
Selling
Personal
Financial
Human
Raw Materials Suppliers
All Wine Drinkers
Healthy
Affordable
Partner Stores
Intellectual
Social Media
Physical
Ingredients
Labor
Coconut Red Wine Sales
Equipment
Flyers
INDUSTRY ANALYSIS
Industry Analysis (Porter's Five Forces)
1. Barriers to Entry
-capitalization
-competition
-government regulations
2. Threats of Substitutes- (beer, gin, brandy, vodka, and whiskey)
3. Bargaining Power of Supplier (they could not demand for prices since there are a lot of existing seller)
4. Bargaining Power of Costumers (high because of many bar industry existing today)
5. Competition in the Industry (lambanog competes in terms of pricing, promotion, and labeling)