SW EL

Our Journey...

Earthlink was Established in 2016 with an objective to be a telecom service provider.

Signed up with du in May 2016 as Partner of Consumer Alternative Channel (80% consumer target) focusing FNL sales coinciding Launch of Fixed National Launch announced by TRA in Gitex.

Took du brand to Abu-Dhabi with tie up of 8 Lulu Hyper market - sales reaching 100 per day within one month; forcing Etisalat to demark large area as defender area with sales promo

Extended sales in du captive area deploying 20+ sales force in the 2nd month

Increased sales force to 80+ in Jan 2017 and crossed 90+ by October 2017

Became #1 partner in FNL in March 2017 ; by May 2018 #1 in Inzone as well.

Major catchment area covered at Azizi, Viceroy, Gems, Taaleem, Emaar, Damac, Nakheel, Dubai Properties to name a few

Total number of sales force reached 90 during the peak period

Journey (Contract signed in July 2018)

• The largest consumer broadband channel partner of Etisalat by

value and volume

• With an exclusive special contract = 3X PAYOUT

• VALUE = Avg AED 1M+/Month + Avg additional payout 1 M+/Month

• A combined workforce 100+, Salesforce on variable, <12 fixed salary

• Actively generating 1200 average sales per month

• Having highest market share of 7 blocks + Open Area

• An amount of AED 2.9 M is already accrued but not released (due to additional conditions)

MANAGEMENT TEAM

A veteran in Telecommunications, with over 20 years of experience in Motorola and Nokia Siemens holding senior roles like Director EMEA, Head of Services Support, and Head of Customer Support working with clients including Vodafone, Zain, Etisalat, Orascom, Orange, Vodacom ,CBM , Atheeb, Menatel, Wateen and other renowned telecom operators.

An M.S. in Computer Engineering from Ohio State University, U.S.A Tauqeer is the brains behind Earthlink being the credible Channel Partner and Contact Centre specialist, it is.

Abdullah comes from a progressive professional background where he started his professional career working with world leaders in the Accounting and Auditing industry such as PwC, Emirates NBD, and Alliance Insurance Group. He holds an MBA in Finance and ACCA with over 10 years of hands on experience working in some of the best accounting and auditing firms. He is an energetic leader with the ability to expertly utilize methodologies to reduce risks, finalize engagements, measure operational efficiencies, financial integrity and reporting capabilities in alignment with IFRS and ISAs.

Chairman

TAUQEER

CHOUDARY

An electronics engineer by education, Faizan has over 11 years of MNC experience with Red Bull, Microsoft Gold Partner and Halliburton in different areas. His strength resides in knowing the region real well. His strong network of business and professional connections has helped Earthlink establish and grow. A determined and steadfast entrepreneur, he has been the backbone of the group and has added 4 companies under the umbrella within a short span of time due to his business acumen. Faizan has a flair for identifying and nurturing strong and lucrative partnerships to materialize the group’s innovative ideas.

CFO

ABDULLAH

TAIMOOR

Jouhar has over 18 years of Telecom experience in UAE with over 11 years in du heading channel management and over 5 years with Nokia Distribution team. Serving part of the management team that formulates and drives channel partner strategy, appointment of new channels and execution of go to market plans in the channel covering both B2B & B2C . Contributed to significant performance that lead to increase in Revenue and customer base, market share capture and meeting financial objectives for both operator and partners.

CEO

FAIZAN

WANI

Director

JOUHAR

MUHAMMAD

REVENUE TREND

Current & Future Sales

FORECAST

Based on Current Performance

STRENGTH

• 100+ salesforce (lean model) selling eLife/broad band services to consumers

• Lean Paying Model with 100% variable salary for Sales staff

• Recurring revenue of approx 600,000/month + 1M AED/month on special contract

• Established as #1 partner for consumer Fixed division in terms of sales volume and value

• Only partner with maximum blocks post restructure (7 + 1 open area)

• Established Tie up with leading Developers and Real Estate companies

• Strong Management experienced in dealing with both operators

OPPORTUNITY

WEAKNESS

• Opportunity to grow and get all 12 blocks and be part of 10 coveted partners in 2020 in the next round of restructuring

• Opportunity to be part of postpaid business thru kiosk and Telesales model

• The Only partner with a special contract that rewards 1.15 M if 1200 lines are sold

• Opportunity to extend the special contract to continue earning 1M+ to the bottom line directly

• Ability to Prime the entire consumer sales for all Etisalat Services

• Lack of strategic UAE National influencer in the management

• Unable to secure extension / renewal of special contract

• Inability to quick bulk staff on-boarding due to labor quota restriction

• Need influence at various operational levels to bring in more operational efficiency

• Uncertainty of the continuity of special contract despite performance

THREAT

• Senior management forcing EarthLink to 'Let go' of the Special Contract

• Top partners in the last 5 years have been either defunct or forced out of business due to constant change in financial model

• Constant changes of rules from Etisalat that strangles the growth plans

• Forced changes from regulatory authorities that lead to disruption/less profit in short term

• Etisalat doesn’t want to honor previously signed contracts

• Lobbying by legacy partners

ISV - ISP

LOCAL TO GLOBAL

iSAT

POSTPAID

PROCESS OUTSOURCING

CROSS SELL/

UP SELL

KIOSK & TELESALES

White labelling devices like Wi-Fi Extender, Home Automation

Commercialization of existing Business Operations for Telecoms & Tax/Audit Authorities

CALL CENTER

Off shore Call Center:

Economies by Centralizing all Telecalling activities under one unit.