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SUBMITTED TO;
DR.NITIN KUMAR SAXENA
India's largest automobile company.
Founded in India, Tata Motors Limited is a global manufacturer of automobiles.
Founded in 1945.
Headquartered in Mumbai, India.
Member of TATA Group.
The first thing to remember, Tata Motors is part of the USD 100 billion.
The company produces passenger cars, trucks, vans, coaches, buses, luxury cars, sports cars, construction equipment.
TATA was founded by JAMSHEDJI TATA in 1945
Tata Motors was founded by RATAN TATA.
Part of Tata group.
It tied-up with Daimler Bent and entered Commercial vehicle segment in 1954
In 1993, it entered Small vehicle segment The headquarter of Tata group is in Mumbai.
STRENGTH
Diversified Portfolios
Stabilized Earning
Recognized Brand
Number of Employees
Indifferent to Changes
Global Presence
Weak Marketing Policy
Narrow Domestic Market
OPPOPPORTUNITY
Global Positioning
Opportunities for merger and Acquisitions
Increasing Purchase Power of Indian People
Expanding Auto Market
Fuel Price
Government Law on Environment
Market Competition
Increasing Production Cost
COMPETITOR
i. Mahindra has been one of the strongest brands in the Indian automobile market.
ii. Mahindra group gives employment to over 110,000 employees.
iii. Excellent branding and advertising, and low after-sales service cost.
iv. Sturdy SUV’s good for Indian roads and off-road terrain.
The Hyundai Group's import and export trading business, Hyundai Corporation, was founded in 1976. It has developed into a leading general trading corporation in Korea, excelling in international trade with an emphasis on the development of energy and natural resource industries, overseas investments, and heavy chemical products.
i. One of the biggest automakers in the world is Hyundai Motor Company.
ii. More than 5,000 dealerships and showrooms globally sell Hyundai vehicles in more than 190 countries.
iii. Nearly 4 million vehicles are sold by Hyundai each year.
iv. The business uses celebrity brand ambassadors to create outstanding branding and advertising.
v. The Hyundai Motor Company employs more than 75,000 people worldwide.
vii. The company's offering of electric and hybrid vehicles has improved the perception of its brand.
viii. The company makes a conscious effort to spend on R&D and makes high-end, high-performance safe vehicles.
• The Japanese automaker is a significant supplier to the US market. There are three Honda factories, and they are where all of the production is made.
• Honda's reluctance to produce entirely electric vehicles may be because they are also the world's largest manufacturer of internal combustion engines.
• When it was first introduced in 1976, the Honda Accord was intended to be a much-improved version of the then-common Honda civic.
i. Competence in engine manufacturing – company’s core product.
ii. Diversified product portfolio.
iii. Dominance in motorcycle and engine industries leading to high brand awareness.
iv. Strong position in Asia’s motorcycle markets.
Additionally, they have established joint partnerships with businesses like Thonburi Automotive, which allowed them to produce and sell pickup trucks in Thailand beginning in 2006.
• The biggest story in the recent global auto industry headlines involved Tata Motors' purchase of Jaguar and Land Rover from Ford.
• Tata Motors also made a significant announcement about their development in the passenger vehicle market.
• They declared in January that they "will unveil a $2,500 automobile that could replace the motor scooters frequently used in underdeveloped countries to transport entire families" (Carty, USA Today).
Given that Tata Motors is a member of a sizable conglomerate, it needs to have good corporate governance to guarantee that its employees behave ethically and that the company stays in operation, particularly in the face of the world economy's constant change and rapid growth.
To make sure that corporate governance is always observed, Tata has developed various models that employees can use as a manual for their daily work.
• An internal organisation called quality management is charged with assisting the many Tata enterprises in achieving their corporate goals through particular procedures.
• Business excellence and business ethics are the two key procedures that the quality management services personnel concentrate on.
Tata Motors has expanded its profits over the years by making a number of acquisitions and forming partnerships with Southeast Asian truck makers. The gross profit climbed from $1,160.9 million in 2006 to $1,510.1 million in 2007. Between 2006 and 2007, earnings after taxes rose dramatically as well, from 336.6 million to 405.5 million. When the business first went public on the NYSE in 2004–2005, revenues significantly decreased (stock prices from May 1–22, 2008 can be found in Appendix C), but since then, they have been steadily rising, from $4,422.0 million in 2005 to $7,354.0 million in 2007. Appendix D contains the income statement, balance sheet, and statement of cash flows for Tata Motors as well as other significant data
By focusing on their core capabilities, Tata Motors is able to both preserve and grow its market share.
• Tata Motors is active, competitive, and dynamic in all facets of the automotive business, so there must be a wide variety of activities taking on throughout the entire organisation.
• Tata Motors must constantly adapt due to the rapidly changing automotive industry, and one method to do this is to keep up with technological advancements through research and development.
• Tata Motors is able to manufacture its goods at lower costs, export them to developing countries while earning a profit, and take advantage of the robust labour market in India because to its grasp of the market.
• Tata Motors divides its market into roughly three segments depending on three factors: geography, income, and uses.
• Urban and suburban residents are included in the geography segmentation.
• Customers that have a low, medium, or high income make up the income segmentation. Both salaried and business class consumers are included in this.
• The categorization of uses includes the utilization of Tata Motors automobiles, whether for business or personal use.
Example of Different Types of Segmentation
Some of the most popular ways of consumer and market segmentation are –
i. Psychographic Segmentation
ii. Behavioral
iii. Demographic Segmentation
iv. Socio-economic
• Psychographic variables are used in marketing to describe interests, behaviors, and opinions that are lifestyle-oriented.
• The potential customers of Tata Motors can be divided into many segments depending on a variety of factors, including personality traits, purchasing habits, consumption preferences, opinions on social issues, leisure pursuits, hobbies, and many other factors.
• People in the same demography can have a variety of psychographic traits depending on their particular life experiences and upbringing, making psychographic segmentations effective.
• Based on their views, product knowledge, product uses, and other responses to a product, buyers are divided into groups by behavioral segmentation.
• The firm can concentrate on critical features with the use of behavior segmentation and can give customers features they are more likely to use.
• Higher customer satisfaction ratings and a high net promoter score result from ongoing interaction.
• Both the commercial vehicle, the Tata Ace and the passenger car, the Tata Indica, both powered by TM4 electric motors and inverters and scheduled to be on sale in 2022, have been shown by Tata Motors.
• End-user age: Different generations and ages might favor different cars. The size of the family has a significant impact on the choice of a vehicle; for a nuclear family, a Tata India/Nano can be suitable.
• the necessity while accommodating a large family, a Tata Sumo/Aria be put to use.
• Tata Motors also plays a vital role in promoting their vehicles to people of various vocations. (For instance, Tata Manza (executive finish) for executives, and Tata Nano for young people and students.
• Sometimes the term "socio-economics" is used to refer to several different fields of study. The phrase "use of economics in the study of society" may be used broadly to describe social economics.
• Additionally, social economics is applied in wide academic disciplines including geography, anthropology, political science, and sociology.
• A particular social group or socio-economic class's behavior within a society, particularly their purchasing decisions, may be attempted to be explained by social economics.
• The priorities of customers in various socio-economic strata will vary typically, which will impact how they spend their money.
• It describes the thought and feeling processes that customers go through as well as their outward actions when looking for, buying, and using products or services.
• The impact of social groupings like family, friends, reference groups, and society at large on the consumer is also evaluated.
• Buy behavior has two components: the actual purchase activity, which is apparent to observers, and the in-depth or quick decision-making process, which may involve the interaction of several complicated variables that are hidden from observers.
• Tata Motors places a strong emphasis on quality control throughout all of its processes because it believes that efficiency comes from quality.
• The company's quality management system makes use of instruments for continuous improvement, lowering waste and variance in the supply chain, and defect avoidance.
• Additionally, standardized processes are put in place at various facilities to give better experiences.
• This is just post-purchase behavior, and research indicates that it is a characteristic shared by many goods buyers.
• One element that affects behavior is culture.
• These variables will affect their purchasing behavior, but other variables, such as their social circles or role models, may also affect their decision to buy a certain good or service.
• Opinion leaders are persons whom you respect for their opinions and judgments, which may have an impact on consumer choices.
• Marketing and advertising undoubtedly have an impact on consumers to persuade them to buy a specific good or service.
• For greater customer satisfaction, Tata Motors is dedicated to providing its customers with quality-focused after-sales care.
• For helping and fixing cars, the firm operates a program called Tata Care Mobile Service Van or Mobile Service Vans (MSV).
• The company provides this service in several Indian cities.
• This facility is specifically made for customers to provide recurring services like routine maintenance and small repairs.
• In addition to the aforementioned, Tata Motors assists its clients by offering post-sale services relating to the requirements for car maintenance and repair.
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