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Silvia Ika Anggreini (15311040)
Muhammad Yoga Izzani (15311050)
"All managers want to know how profits will change as the unit sold, selling price, or the cost per unit of a product or service change"
Total Revenue -Total Variable Cost
Why operating income changes as a number of unit sold changes
Contribution margin= Total Revenues - Total Variable Cost
Contribution Margin per unit= Selling Price - Variable Cost per Unit
Contribution Margin= Contribution Margin per unit x Number of unit sold
Operating income= Contribution margin-fixed costs
that quantity of output sold at which total revenues equal total
costs
Sensitivity analysis is a “what-if” technique managers use to examine how an outcome will change if the original predicted data are not achieved or if an underlying assumption changes.
Excel:
conduct CVP-based sensitivity analyses and to examine the effect and interaction of changes in selling price, variable cost per unit, and fixed costs on target operating income
Margin of safety = Budgeted (or actual) revenues - Breakeven revenues
Margin of safety (in units) = Budgeted (or actual) sales quantity - Breakeven quantity
If budgeted revenues are above the breakeven point and drop, how far can they fall below budget before the breakeven point is reached? Sales might decrease as a result of factors such as a poorly executed marketing program or a competitor introducing a better product. Assume that Emma has FC = $2,000, SP = $200, and VC per unit = $120. From Exhibit 3-1, if Emma sells 40 units, budgeted revenues are $8,000 and budgeted operating income is $1,200. The breakeven point is 25 units or $5,000 in total revenues.
Answer:
Margin of safety = Budgeted revenues – Breakeven revenues = $8,000 - $5,000 = $3,000
Margin of safety (in units) = Budgeted sales (units) – Breakeven sales (units) = 40 - 25 = 15 units
Margin of safety percentage (%) = Margin of safety in dollars / Budgeted (or actual) revenues
= $3,000/$8,000 = 37.5%
If, however, Emma expects to sell only 30 units, budgeted revenues would be $6,000 ($200 per unit x 30 units) and the margin of safety would equal:
Budgeted revenues - Breakeven revenues = $6,000 - $5,000 = $1,000
Margin of safety percentage = Margin of safety in dollars / Budgeted (or actual) revenues = $1,000 / $6,000 = 16.67%
the Chicago fair organizers offer Emma three rental alternatives:
Option 1: $2,000 fixed fee
Option 2: $800 fixed fee plus 15% of GMAT Success revenues
Option 3: 25% of GMAT Success revenues with no fixed fee
Option 1: $2,000 fixed fee
Option 2: $800 fixed fee plus 15%
of GMAT Success revenues
Option 3: 25% of GMAT Success revenues
with no fixed fee
describes the effects that fixed costs have on changes in operating income as changes occur in units sold and contribution margin
Degree of operating leverage = Contribution margin / Operating income
The degree of operating leverage at a given level of sales helps managers calculate the effect of sales fluctuations on operating income.
General Motors and American Airlines
Anticipating high demand for their services, these companies borrowed money to acquire assets, resulting in high fixed costs. As their sales declined, they suffered losses and could not generate enough cash to service their interest and debt, causing them to seek bankruptcy protection.
Nike
The shoe and apparel company, does no manufacturing and incurs no fixed costs of operating and maintaining manufacturing plants. Instead, it outsources production and buys its products from suppliers in countries such as China, Indonesia, and Vietnam. As a result, all of Nike’s production costs are variable costs. Nike reduces its risk of loss by increasing variable costs and reducing fixed costs.
Sales mix is the quantities (or proportion) of various products (or services) that constitute a company’s total unit sales.
To apply CVP analysis in service and not-for-profit organizations, we need to focus on measuring their output. The examples of output:
CASE
Highbridge Consulting, a boutique management consulting firm. Highbridge measures output in terms of person-days of consulting services. It hires consultants to match the demand for consulting services.
Highbridge allocates a recruiting budget for the number of employees it desires to recruit.
In 2017, this budget is $1,250,000.
On average, the annual cost of a consultant is $100,000.
FC of recruiting (administrative salaries and expenses) of the recruiting department are $250,000
How many consultants can Highbridge recruit in 2017?
Let Q be the number of consultants hired:
Suppose Highbridge anticipates reduced demand for consulting services in 2018. It reduces its recruiting budget by 40% to $1,250,000 * (1 - 0.40) = $750,000.
characteristics of the CVP relationships in this service company situation:
1. The percentage drop in consultants hired exceeds the percentage drop in the recruiting budget because of the fixed costs.
2. Given the reduced recruiting budget of $750,000 in 2018, the manager can adjust recruiting activities to hire 5 consultants
CVP and risk analysis
indicates how much of a company’s revenues are available to cover fixed costs. It helps in assessing the risk of losses
a measure of competitiveness
measures how much a company can charge for its products over and above the cost of acquiring or producing them.
Gross margin = Revenues - Cost of goods sold
Contribution margin = Revenues - All variable costs