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Transcript
Pancho Taco
Jessica Reyes, Amanda Saab, Kenneth Rivera, Brett Richardson, Alexis Price, Mario Rodriguez
Mission Statement
Business Description
“Dominate the food
truck market share in Orlando, Florida”.
Value Proposition
Value Proposition
Fresh, delicious tacos in minutes with excellent customer service
4 P's Marketing
- Product: Tex Mex
- Price: $4-$4.5 per taco. Typical meal in the $8-$12 range
4 P's Marketing
- Place: Start in Windermere, expand to downtown Orlando in the future
- Promotion: Free samples, Email club with coupons, Taco 2sDay
Consumer Behavior
- Food spending habits on food away from home
- Social Media Habits
Consumer Behavior & Competitor Analysis
- TV, Radio Stations, & Cable TV
Competitor Analysis
Search in SymplyAnalytics under the NAICS Code 722330
Competitor Analysis
Target Market
- Families and middle-aged people
Marketing Research
- Located on Main Street in Windermere, FL
Customer Journey
Customer Journey
Focus Group
Focus
Group
Online Survey
- 18-24 year olds
- No children
Online
Survey
- Prefer to pay with credit card
- Fast food (5-10 minutes)
- Willing to travel 5 miles to eat out
Target
Targeting, Positioning, Marketing Goals, & Marketing Recommendations
Small families & middle-aged people
Positioning
- Tex-mex cuisine served in a timely manner
- 6-8 minutes
Title
- Food served with excellence
- High quality food
- Excellent customer service
Marketing Goals
- Increasing sales & retain current customers
Goals
- Increase profits by 20% within an annual period
Marketing Recommendations
1. Offer catering and participate in food festivals
2. Offer meal deals & specials for taco Tuesdays
Recommend
Brand Identity
Branding & Marketing Communications
Advertising
- Local radio stations
Advertising
- Local TV stations (CBS)
Sales Promotion
- Taco Tuesday discount
Sales Promotion
- Military discount
Public Relations
- Orlando Sentinel
Public Relations
- Send out flyers
Customer Acquisition
Sales Recommendations
Customer Retention
- Host events every first Tuesday of the month
Customer Retention
Digital Marketing Actions
- Website
Digital Marketing
- Social Media
- Google Ads
Website
Website
Social Media
Google Ads
- Tailors our ads based on desired results
Google Ads
- Choose the area we want to target
- Average CPC is between $1 and $2
Marketing Calendar
Marketing Calendar & Financial Dashboard
Financial Dashboard
Return on Investment
Thank you for your time
Conclusion
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