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Ahreum Ham
ENG4U Ms.Zhara
Advertisement
Describe
advertisement
Lipstick
Describe
cosmetic
Max Factor
character
Lucille Ball
Describe
American actress, comedian, model, entertainment studio executive and producer.
setting
RULES
The overall background of the ad is white and delivers a neat feeling to customers.They also filled women's needs by using pink colors that show femininity as they are targeted.
what happen
Lucille Ball, the best actress of the time, is positioned on the left in a size big enough to make up a large portion of the ad
1
what happen in the commercial
they used pink color to represent femininity on the background.
2
3
Three different types of lipstick are listed with matching women.
they offer customers a variety of choices to buy lipstick to match their skin and hair color.
4
they talk about the product and the manufacturer.
5
Objects
Objects
techniques
what techniques do the commercial creator's use to convince us of their message
Testimonial
The product advertised by the best actress of the day Lucille Ball,made consumers undoubtedly think it would be good.
Emotional and transfer
Emotional
In advertising, the positive mood is conveyed to consumers by writing positive words that the product's traits are smooth and glamour.
Pathos
Pathos
This advertisement is an example of Pathos because we feel a feminine and elegant atmosphere by looking at the beautyful lady .
how persuade viewer
How persuade viewer to buy something
Many women were able to buy products that suit their taste by offering a variety of products that suit their individual tastes.
As it is an advertisement targeting women, it has heated the consumers attention by using pink, which is believed to be their favorite color.
The appearance of Lucille Ball, the famous actress of the time, in the commercials led many women to buy the products she advertised.
Facts
Describe
It is conveying to customers that the case of the lipstick is made of metal material.
Subtext
target audience
women
18-55
target audience
middle,upper classes
Hollywood actress
a person interested in makeup
Subtext
only beautiful and young white women fit for beauty.
Comparison with adults
why did u select
Other
why do you select each advertisement
Z-theory
the name of the or Lucille ball was used to attract consumers' attention. the middle section drew attention from consumers by addin lucille ball and lipstick pictures Botton of the ad they are urging people to buy lipstick, saying it costs only a dollar.
Past vs Present
Past vs Present
Some advertisements in the present era have minimal writing or no writing at all. On the other hand, in the 1950s, it was interesting that there is many descriptions of products.
Comparison with adult
This advertisement was made in the 1950s and is a form of advertisement that is very unfamiliar to young people
But when our grandmothers look at this ad, they're more familiar with Lucille Balls and the form of this ad,