11
BMW
Presented By: Brock Fortner, Sally Jaber, Hassan Mohaimeed, Lindsey Vongpanya, and Bailey Witty
History
History
Headquarters in Munich, Germany
Merged in 1916
Rapp & Otto
Airplane Engines
Karl Rapp and Gustav Otto
Rapp & Otto
Bayerische Motoren Werke
Name changed in 1917
Bayerische Motoren Werke
Translated in English as Bavarian Motor Works
Camillo Castiglioni took over in 1922
Over 30 car and SUV models and more than 15 motorcycle models today
BMW
BMW
BMW 303 in 1933
BMW R32 in 1923
SWOT Analysis
SWOT
Brand Recognition
Large Portfolio
Strengths
Strengths
- - - - - - - - -
Global Manufacturing and Distribution Network
Weaknesses
Product Differentiation
Vehicle or Part Recalls
Weaknesses
Premium Pricing
Production Costs and Expenses
Opportunities
Driving Technology
Opportunities
Electric Cars
New Models
Threats
Competitors
Consumer Preference
Threats
Gas Prices
Economic Turmoil
Competitor's Analysis
Mercedes-Benz
Strengths
Worldwide Known Brand
Have Facilities in 26 Countries
Financial Stability in Having Daimler as their Parent Country (Mercedes-Benz, AMG, Maybach, Freightliner, Thomas Built Buses)
Strengths
Strong Product Portfolio
Product Innovation
Distribution Network
Weaknesses
Weaknesses
Slow Delivery Time
Expensive Service and Maintenance
Highly Competitive Market Segment
Opportunities
Strategic Alliances to Improve their Cars and Technology
Opportunities
Emerging Markets in Electric Cars
Developing Countries
Threats
Volatility in Fuel Prices
Government Regulations- CO2 Emissions
Threats
Emerging Companies like Tesla
Porter's 5 Forces
Porter's 5 Forces
High Bargaining Power
Over 12,000 Suppliers in 70 Countries
Bargaining Power of Suppliers
Bargaining Power of Suppliers
High Financial Strength
Requires a Specific Code of Conduct
Bargaining Power of Customers
Customers Define what Luxury Car Brand is Best
Bargaining Power of Customers
Persuaded by Budget, Reviews, and Ratings
BMW Must Captivate their Audience
Threat of Substitutes
Threat of Substitutes
Low Threat
Necessity
Brand Loyalty
Low Threat
Brand Loyalty
Threat of New Entrants
Threat of New Entrants
Would Take Time for a New Brand to Make a Name For Itself
Competitors
Mercedes-Benz and Audi are BMW's top competitors
The Government
Competitors
Subways, Busses, Environmentally Friendly Cars (Kasi)
Environment
External Environment
Political
Manufacturers All Over the World
- - - - - - - - -
Political
New Laws and Trade Wars
Political Instability Affects Consumers
Economic
New Trade Agreements
Tariffs
Economic
Dealing with Different Countries
Technological
Constantly Adapting to Stay Ahead
Technological
Keep Up with Technology
Automatic Car Parking, Hybrid Vehicles, Autonomous Driving
Recycling
Environmental
- - - - - - - - -
Environmental
Minimize the Vehicle's Impact on the Environment
Environmentally Friendly and Sustainable
Social
Social Media
Expand Brand Image
Social
Showcase their Luxury Products
Communicate with Customers
Legal
Carbon Emissions
Legal
Labor and Product Quality
Compliance Management System
Recommendations
Recommendations/Conclusion
Opportunities
Opportunities
Self Driving Cars
Pickup Truck
Electric Cars/Fuel Efficient
Threats
Competitors such as Tesla and Mercedez-Benz
Unpredictable Economy