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Transcript

Social Media’s Impact on Business

Employers use of social media to monitor their employees.

Employers

There are no federal laws prohibiting an employer from monitoring employees on social media.

Employers may search for a potential employee's social pages to determine if they are a good fit for the company.

Communication throught social meadia

Social media makes open and fluid communication between employees and employers easier than ever.

Comunication

  • Employees can discuss ideas
  • post news
  • ask questions
  • share links and more.

Uses for different social media websites

Different websites have different functions that businesses can take advantage of.

Different

sites

Youtube

Has a large user base and complex algorithms for advertising and recomendation.

Instagram

Smaller scale posts of videos and images,

good for building a company page.

Instagram

Facebook

Another huge platform, Facebook focuses more on text. targeting adds to groups alows for select demographics to be reached.

Twitter

Twitter primary focus is on text.

With corporate pages becoming common to use for interacting directly with consumers.

Twiter

Linkedin

Linkedin is different from other social media in that it is made for both bosses and workers. With uses such as

  • posting job listings
  • submiting resumes and job aplication
  • Learnign skill associated with jobs

Linkedin

Video sharing platforms

Video

sharing

Video sharing platforms like Youtube and Instagram, are great for

  • advertising to select demographics
  • content creator/influencer sponsorships
  • general marketing

Text Based social platforms

Platforms that rely more heavily on text like Facebook and Twitter alow for

  • addressing concerns
  • discussing new ventures
  • progress updates for new projects

Text based

Thank you!

Questions?

Final

Sources

https://www.shrm.org/resourcesandtools/tools-and-samples/toolkits/pages/managingsocialmedia.aspx

Sources

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