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Trending searches
......
What country has the oldest continuously used national flag?
Denmark
Continuously in use since 1625
What is the most popular social network in the world?
What did Facebook change its mission to?
How can you define an Online Community?
What are some of the main platforms where online communities have been established?
What are the reasons businesses set up online communities?
- Why do people join online communities?
- Finding your community and audience
- Setting targets
....
Go to the site below and read the article
https://medium.com/honeycommb/5-reasons-why-people-join-participate-in-online-communities-c37a3d9b5271
What are some of the reasons?
Pew Research study carried out to find out why people join and interact within communities online.
Two levels for motivations to join
Pew Research (2018)
Functional
Emotional
To assist them on getting a job done - researchers
Coaching - Business or abstinance groups i.e. alchoholism
Getting technical support - Sky, phone companies etc.
Freebies - Discounts, coupons etc.
Altruism - desire to help others
Ego boost - to demonstrate knowledge/expertise
Place to belong - self identification
To be
entertained
The Science Behind Using Online Communities to Change Behaviour - TechCrunch
Need to feel Empowered
Need to Fit in
Need to Trust
Need to be Rewarded
Grattitude for offering advice, points, gamification
Sense of belonging
Sharing common interests
Seen
as 'expert' in community
So now we know why people join onli...
Is your hobby area sufficiently popular?
So now we know why people join online communities....great! So how do we get these people to join our online communities?
We need to take a step back
What are our communities going to be about?
2 ways to decide community topic
Research
Personal hobby/area of interest
A topical area currently popular
Research
Is your hobby area sufficiently popular?
What areas are sufficiently popular?
Research
Hashtagify
Google Trends
Quora
(Groups)
All
Hashtag
One-by-one let's use Google Trends, Quora, Hashtagify, Facebook and All Hashtag to either:
- Check your chosen topic is sufficiently popular
- Find sufficiently popular topic
Could create spreadsheet/word doc of results
https://www.facebook.com/policies_center/pages_groups_events
You should aim to get as many members as possible
You will be required to meet targets in industry
Targets
Research
How many members do similar groups have, over what time?
We'll cover this later in module
Use your gathered research to set total first, then split as you wish
We'll go through in next week's seminar
Note
The targets spreadsheet is NOT required as part of your assignment BUT it is useful to complete as professional practice
Using the earlier research from Google Trends, Hashtagify, Quora and Facebook, enter the most popular topics or your own areas of interest into keyhole.co and use the tool to analyse the topics in more detail - this should hopefully help you solidify your choice of topic.
Look for:
- Number of posts
- Number of users
- From what platform?
- Where in the world?
Let's move over to Canvas