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1B Visual review of supply chain of Emirates Airlines
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Emirates Airlines
Alzbeta Vreckova
M00655133
TOU4231 International Tourism Business
1B Visual review
Company Introduction
Emirates is a global airline, serving over 150 destinations, routes and airports worldwide in over 80 countries, which has been significant establisher for Middle East's commercial center and aviation hub based in Dubai and owned by Government Investment Cooperation of United Arab Emirates. Emirates launched their first operations in 1985, since then its phenomenal growth reaches enormous size in the amount of carried travelers, aircrafts in its fleet or value of its brand itself. (Emirates, 2017)
(https://commons.wikimedia.org/wiki/File:Emirates_logo.svg)
Main expertise
Main expertise
Emirates airlines, as operating the world’s largest fleets of AirbusA380 and Boeing 777 aircraft, has main activity in the provision of commercial air transportation services in both passenger and cargo routes. Thus, the division includes Emirates Sky Cargo, which provides air freight and logistics services worldwide. (Emirates, 2017)
Organisational emplacement
Organizational Emplacement
Emirates Airlines
THE EMIRATES GROUP
Emirates Airlines together with Dnata represents The Emirates Group. Both are independent entities, however, under the same management. Both Emirates and dnata take part in enormous numbers of annual revenue for the entire group, as both are constantly investing in their staff, business and new technologies .
(The Emirates Group 2017)
Dnata
Supply Chain Strategy
Emirates Engineering
Product Support Agreements
Suppliers Of Division
Supply Chain Strategy
-Close coordination with EK engineering.
-Negotianing terms and conditions of product support.
- Supporting entire fleet of Airbus & Boeing aircrafts.
- Maintenance, safety, logistics.
-Includes engine test cell facility.
-Direct suppliers of divisions ensuring excellent condition for raw materials.
-Includes agreements of suppliers to supplier.
(Emirates, 2017)
Supplier Relationships
Supplier Relationships
Internal Clients
External Suppliers
Strong relationship has been claimed between The Emirates Group and their strategic suppliers mainly based on trust, solid principles and sound processes of their supply chain (Emirates, 2017).
As also Fawcent et al. (2007) highlights in managing strategic alliance for success, supply chain managers identify trust as a key facilitator together with information flow.
Communication channels are maintained at all times in order to ensure clear setting of requirements and way to discussion and clarification of any possible difficulties that might arise (Emirates, 2017).
Two-pronged approach
(Emirates,2017)
Procurement Department
Procurement Department
As the theory about supply chain management states; effective and efficient partnership leads to the ultimate success of the supply chain when it is based on strong supply chain link (Min, 2015).
The Emirates Group has established procurement departement for those purposes. Mainly to ensure the highest product support from suppliers along with highest standard of product integrity and performance when comes to aircrafts delivery. (Emirates, 2017)
The Emirates Group
The Emirates Group consists of more than 50 specialized businesses in order to achieve maximum success in travel and tourism operation. The core of business is Emirates Airlines and Dnata, which enourmous growth has led to create further auxiliary units to serve their operation (Emirates Group 2017).
In addition, over 2000 suppliers are registered and cooperate around the globe with Emirates Group.
(Emirates 2017)
Airlines
Emirates airlines fleet consist of over 280 aircrafts operating both passenger and cargo routes, following types:
•Boeing 777-300
•Boeing 777-200
•Boeing 777 Freighter
•Boeing 747 ERF
•Airbus A380-300
•Airbus 319
Main suppliers are European Airbus S.A.S. and American Boeing company.
(Emirates Airlines 2017)
Emirates Engineering
Emirates Engineering
3•Power plant; Engine technical services
- Rolls Royce
-General electric
-CFM International
-Honeywell GTCP
4• Engineering technical support
- Design organisation, Avionics, IFE, Cabin Interiors
5• Engineering iT systems
-ACARS
6• Engineering Projects
- Inflight Entertainment- original equipment manufacturer
- Seat manufacturers- 3rd party supplier
Aircraft maintenance
1• Line / Base Maintenance
- cabin, inflight entertainment,
2• Overhaul workshops
-> CABIN evacuation and safety equipment; life jackets, escape slides, etc.
-> AVIONICS; Navigation systems computers, Software development, Panasonic IFE systems, galley equipment
-> AIRFRAME; manufacturing pipes, Airbus control cables, floor and ceiling panels, etc.,
(Emirates Engineering 2017)
Emirates Flight Catering
Emirates Flight Catering
4• Food production
- Food point
5• VIP and Private Jet Catering
- exotic fresh flowers,
- international magazines
1• Airline catering
-dedicated catering facility for Emirates airlines is EKFC1
->ancillary services:
-Dry store supply,
-Passenger Amenities,
-Reading material,
-Duty free Handling.
2• Airport F&B
- Airport Lounges
3• Laundry
- Linencraft
(Emirates Flight Catering 2017)
Subsidiary to EK Flight Catering
1•Sirocco
-> Heineken, Amstel Light, Budweiser
2• mmi
-> sales, distribution alco / non-alco beverages
Dnata
Dnata, one of the most significant supplier of Emirates airlines as air service provider offers ground handling services, cargo and travel services and in flight catering service.
(The Emirates Group, 2017)
Flight catering
Flight catering
Airport Food and Beverage
Inflight Retail
Inflight Catering
- Left Bank,
- Grab & Go,
- World News CCafé,
- Catalina,
- Burger King,
- Brioche Dorée
- Espressamente
(Dnata, 2017)
Airport services
Airport services
Ground Handling
Other services
Cargo and Logistics
• Airport Lounges
- TV broadcasting, Reading magazines,
• Passanger service
- Check in, Airport ticketing
• Meet and greet on arrivals
Chauffeur services
• Equipment supply
• Mail services
• Privat aviation
-Aircraft security, fueling services,
-> Crew services: Crew transport, Crew accomodation,
• Training
- Emirates Aviation College
• Technology
- IT solutions
(Dnata 2017)
Subsidiary to Dnata
Subsidiary to Dnata
Provider of inflight meals for all cabin classes owning many F&B facilities in different airports and cities.
alpha
Meet and greet and airport lounge service provider based in the Middle East.
merhaba
Secure internet service portal for air cargo services connects cargo logistic network.
C A L O G I
(The Emirates Group, 2017)
Areas of Business for suppliers
Areas of Business for suppliers
(Emirates, 2017)
Subsidiary to Emirates Airlines
Tour opeartors
-> Congress Solution International
-> Arabian adventure
-> Gulf ventures
Subsidiary to Emirates Airlines
-> EmQuest -> Sabre Holding
-> Emirates Holiday -> Tour
operatig packages
Travel
-> Emirates high street -> Aviator
Bosch, Swarovski, Montblanc
-> Leisure Retail -> Costa Coffee,
Deli Express, Left Bank
Retail
(Emirates Group 2017)
Loyalty program
Loyalty program
AVIS
SIXT
flydubai
Emirates Skywards Frequent flyer program with many priviliges and attractive lifestyle and leisure deals.
• Hotels
-Aloft, Atlantis, booking.com
• Airlines
-FlyDubai, Qantas
• Banks
-Emirates Islamic, NBD
• Car rentals
-AVIS, Sixt
EI Emirates Islamic
booking.com
Qantas
(Emirates Group 2017)
Bibliography
Dnata (2017) Airport Services. Available at: https://www.dnata.com/en/airport-services (Accessed 22.11.2017).
Data (2017) Flight Catering. Available at: https://www.dnata.com/en/flight-catering (Accessed 22.11.2017).
Emirates (2017) Business Protocols. Available at: http://www.procurement.ekgroup.com/english/procurement_logistics/business_protocols.aspx?Menu=2 (Accessed 22.11.2017).
Emirates Airlines (2017) Emirates. Available at: http://www.theemiratesgroup.com/english/our-brands/air-transportation/emirates-airline.aspx (Accessed 22.11.2017).
Emirates (2017) Opportunities.Available at: http://www.procurement.ekgroup.com/english/procurement_logistics/opportunities.aspx?Menu=2 (Accessed 22.11.2017).
Emirates (2017) Supplier opportunities. Available at: http://www.procurement.ekgroup.com/english/prospective_suppliers/supplier_opportunities.aspx?Menu=3 (Accessed 22.11.2017).
Min, H. (2015). The essentials of supply chain management: New business concepts and applications. FT Press.
The Emirates Group (2017) All Brands. Available at: http://www.theemiratesgroup.com/english/our-brands/air-transportation/emirates-airline.aspx (Accessed 22.11.2017).
The Emirates Group (2017) The Emirates Group Annual Report 2016/2017. Available at: https://cdn.ek.aero/downloads/ek/pdfs/report/annual_report_2017.pdf (Accessed 22.11.2017).
The Emirates Group (2017) The Emirates Sky cargo. Available at: http://www.theemiratesgroup.com/english/our-brands/air-transportation/emirates-skycargo.aspx: (Accessed 22.11.2017).
The Emirates Group (2017) Engineering services. Available at: http://www.theemiratesgroup.com/english/our-brands/engineering-services/emirates-engineering.aspx (Accessed 22.11.2017).