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Rawan Hijazi, Elsa Badran, Karim Dahabi, Mira Al Kadi and Afif Nsouli
Toys R Us: Case Study
INTRO
BRIEFING FOR COMPANY
Adopted strategies such as supermarket model format and the integrated store strategy (side by side format).
An international retailer company that sells toys and, clothing, and many other baby products.
The threat of a category killer.
It was established by Charles Lazarus in June 1957 in Washington D.C., United States.
The success of the marketing strategy that created the online website Toysrus.com in 1998.
PORTER'S
5
THREAT OF NEW ENTRANTS
Economies of scale
Differentiation
Main costs
Distribution & Policies
Price Advantage
THREAT OF SUBSTITUTES
No ceiling on maximum profit
Walmart’s missing products
In-store experience vs online shopping
Toys R Us sells much cheaper products for an adequate quality compared to competitors
BARGAINING POWER OF SUPPLIERS
Power of Distribution Channel
Switching Cost
Market Share
Elasticity of Demand
Differentiation
Substitutes
Number of Suppliers in Industry
THREAT OF RIVALRY
Competition
Market Pie
Price Control
Imitation Game
Tech &
E-Commerce
BARGAINING POWER OF BUYERS
Substitutes
Product Differentiation
Volume of Purchases
Switching Cost
Elasticity of Demand
Number of Buyers
SHUTDOWN
SHUTDOWN
Amazon Break-Free
Walmart Competition
E-Commerce
Shopping Experience
Aftermath
Leverage Buyout
ATM For Wallstreet
SOLUTIONS
SOLUTIONS
What is our strategy?