Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Chapter 6 Summer 2019
Chapter 6
Audience
Before giving a speech:
- Who is your audience?
- What do I want them to know or do as a result of my speech?
- What is the most effective way of composing and presenting my speech to accomplish that goal?
Audience
You must be Audience Centered
acknowledging your audience by considering and listening to the unique, diverse, and common perspectives of its members before, during, and after the speech (different from textbook)
Activity Time
Discussion
- To inform 1st graders about ozone layer degradation and gas emissions in our environment
- To inform college students about effective note-taking and testing skills during finals week
- To inform citizens of England how to properly speak the English language
Knowing your Audience
Unknown Audience
- Risk losing connection with your audience (feedback)
- Lack of attention (hearing instead of listening)
- Ineffective message reception (interference)
- Ineffective speech (absence of effect)
Audience Analysis
Audience Centered
Adaptation
Your Audience
Frame of Reference - the sum of a person's knowledge, experience, goals, values, and attitudes
Speak to and challenge people's egocentrism - the tendency to be concerned above all with personal values, beliefs, and well-being
Your Audience
AAA Standard
Audience-Centered
Audience Analysis - focus on demographic factors like age, gender, religion, sexual orientation, group membership, and racial, ethnic, or cultural background
Goal: tap into people's experience, so your message is translated as you expected
Stereotyping - creating an oversimplified image of a particular group of people, usually by assuming that all members of the group are alike
Be inquisitive of your diverse audience
Situational AA
Situational AA
focuses on situational factors such as the size of the audience, the physical setting for the speech, and the disposition of the audience toward the topic, the speaker, and the occasion
Disposition of the Audience
Topic
- Interest
- Knowledge
- Attitude - frame of mind in favor of or opposed to a person, policy, belief, etc.
Example
- Net Neutrality - what is your disposition?
Getting to Know Your Audience
Communicate - ask questions
Surveys and Questionnaires
- Fixed-Alternative Questions - questions that offer a fixed choice between two or more alternatives
- Scale Questions - questions that require responses at fixed intervals along a scale of answers
- Open-Ended Questions - questions that allow respondents to answer however they want
Adaptation
Take the information and use it
Try to anticipate audience response
Use examples that relate to your audience's experience (current, relevant, thoughtful)
Be willing to change