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Fundraising

Fund-Development Department

Presented by Nael Hasen, CPA, CGMA, MBA

September 8, 2020

Our Team & Regional Offices

Key Strategies & Goals

Resources Of Funding

Maintain and build strong relations with existing/new local/regional places of worship/Mosques and Key community personnel through Fridays’ noon/family night events, weekends’ community events, Galas, and seasonal events (Ramadan, Udhyah, and Eid fundraising events).

1

Held local fundraising Gala/event by inviting popular keynote speakers/Celebrities/Comedians/Singers & Band with event sponsorship packages.

2

Digital fundraising Campaigns: Crowdfunding Platforms (Launchgood & Gofundme), Facebook pages, email subscriptions, Twitter, YouTube Channel, and Website.

3

Partnering with local charity/nonprofit organizations to provide grants for special fundraising campaigns or to collect funds of behave of Life.

4

Promoting Life’s through local ads (Newspapers, Centers’ e-Newsletters, Electronic & Highway Billboards.

5

6

Sponsor local/special community events (MAS Los Angeles Convention & MSA California Conferences & MAS Chicago Convention)

Accomplishments

We’ve been reached out to local communities nationwide to promote Life’s branding & image among non-profits, NGOs, places of worship, community members by thirteen fundraising team members across the U.S.

1

We’ve rebuilt bridges with local non-profit federations & coalitions in California, Texas, New York/New Jersey and other big cities in the U.S. (Such as- Shure Council of Southern California, North Texas Muslims Giving back, Tri State Imam Council of New York/New Jersey, NAIF, and AMJA)

2

We booked more than 298 fundraising events during year 2019 with approx. over $ 1.2M (including grants from other nonprofits) has been raised by the fundraising department and more than 85 fundraising events during year 2020 including 46 Ramadan fundraising events (during COVID-19 Pandemic Breakdown).

3

We’ve been connected regularly with each regional/local community’s organizations via regular visitation, sending emails, placing phone calls, centers’ e-newsletters subscription, centers’ Facebook page subscription, sponsoring centers’ events, placing Life’s materials at centers, and mailing out letters and promotional items.

4

We’ve expanded the fund-development department by opening new five fundraising-regional offices across the U.S. - Midwest Region-Illinois Office (9 States), Northeast Region-NY/NJ Office (9 States), Southeast Region-Florida Office (7 States), Southeast Region-Virginia/DC Office (5 States), Southwest Region-Texas Office (4 States).

5

We’ve provided free professional Zoom account to more than three hundred places of worship and private schools during COVID-19 pandemic breakdown (April-August 2020).

6

We’ve distributed COVID-19 food meals to local communities nationwide through our regional offices in Los Angeles, CA (Three events), Dallas, TX (Five events), and Virginia/Maryland area (Two events) & events were covered by local news in these communities.

7

SWOT Analysis

Strengths

Strengths

-Great Teamwork on the ground

-Increased visibility & recognition of Life/Reputation

-Outstanding creativity skills/suggestions of staff

-Managed department’s budget

-Track record of successfully running services for centers

Weaknesses

Weaknesses

-Shortage of staff in big cities

-Lack of nationwide volunteers

-Lack of major fundraising Banquet/Gala/Concert events/Venues

Opportunities

Opportunities

-Great chance to increase prospective donors’ pool

-Positive relationship with funders/centers

-Tailor of marketing plan to likely prospective donors/funders (Specific Crowdfunding digital campaign)

Threats

Threats

-Potential Impact of COVID-19 Pandemic/trend

-Shutdown of partnered nonprofits/centers

-Losing of current major donors & funders

-Declining funding from partnered funders/centers

-Competition by other NGOs/Competitors growing and consolidating/merging

Q & A

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