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The
Cove Academy
Drawing Board Concepts
Prezi presentation adapted from content by Alex Valaitis; original available at: https://www.linkedin.com/pulse/ux-design-tips-product-managers-alex-valaitis/
What is
The Cove
The What
ACADEMY?
The Cove Academy is an umbrella term that represents the 3 streams of youth development, namely:
- Education
- Rugby
- Entrepreneurship
Research
Research
Design research involves interviewing users to discover their pain points and solutions that solve them. This initial step sets the foundation for all other aspects of UX design.
Information
Architecture - AI
A state transition diagram or decision tree are great tools for detailing data structures.
Information Architecture is the underlying structure of data within a product that makes it easy for users to build a clear mental model of how the product works.
Information Architecture
Example
A state transition diagram or decision tree.
Example
Interaction Design - IX
Interaction Design (IX) is the visual manifestation of the data models laid out by the IA (information architecture), which allows users to seamlessly accomplish their desired tasks
Interaction
Design
Example
Example
A wireframe diagram.
Visual Design - VD
Visual Design (VD) is the emotion behind the IX (interaction design).
The visual design conveys the brand and makes accomplishing the experience feel rewarding.
Visual
Design
Example
Example
A completed Sketch or Figma file.
Get Your
'Way' Right
The Way
Don't worry about how elegant your product looks. If you don't solve a real user pain point or need, you will not be able to deliver a good user experience.
Amazon
Example
Amazon
Most of us have seen the picture of Amazon's first landing page. A naive Product Manager would say this is a poor user experience. But it's still a better UX than many products that we see today.
Juicero
Example
Juicero
Contrast that to everyone's favorite Silicon Valley punching bag, the 'Juicero.' This company was famous for raising $120 million to build a beautiful $400 juice machine that nobody actually wanted.
Visual vs
Experience
Experience
Juicero's product had a 100x better Visual Design than Amazon's product. Still, they messed up their design research so severely that they delivered a terrible overall user experience and went bankrupt.
Meanwhile, Amazon is a trillion-dollar company.
Know your design systems
Design
Design
Systems
If you work at a large tech company, then chances are that the founders got the key aspects of the user experience right.
Systems
Importance
of UX
Importance
of UX
As your product or platform begins to scale, the other aspects of the user experience become increasingly important.
Specifically, the IA and VD aspects of the UX become very tough to manage because you can't design in a vacuum.
Design
Design
Systems
Systems
As a Product Manager, you need to take the time to familiarize yourself with the design systems at your company. These systems exist so that the platform feels unified, and users can seamlessly transition between different parts of the app.
Example
LinkedIn was notorious for feeling like an app that was designed by a bunch of separate teams.
Example
Today, thanks to the focus on design systems and ecosystem thinking, it feels much more natural when you jump to different parts of the platform.
Think Like
a Real User
End-user
One area a lot of Product Managers get wrong with UX design is when they design for themselves and not for the end-user.
Pitfalls
Pitfalls
As PMs, we have much more familiarity with the product than just about anyone else.
This familiarity can lead to pitfalls, such as designing overly complicated interfaces or solving the wrong problem.
Two Methods
There are two methods to combat this issue:
Two
Methods
Talk to users often.
Become a real user yourself.
Step 1
Step 1
Work with your research team to line up user interviews, and if you don't have one, just reach out to users directly.
Most people would be ecstatic to have the ear of the product manager for 30 minutes.
To become a real user yourself, you need to fully commit to the research and take on a persona that may not be yours naturally.
Step 2
Step 2
Example
If you don't own your own business, you don't have a reason to be a Page admin on LinkedIn.
Example
But you can create a Page to learn more about the experience of being a Page administrator.
Partners
Partners
Have strong design partners
For the ultimate UX design cheat code, surround yourself with strong design partners.
Talent
Find talented people
Talent
Nothing else matters as a Product Manager if your UX design partners are not solid. Find talented people and get out of their way.