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Principles of Design
Fashion I
YOU DO YOU!
Principles of Design
Principles of Design
-Balance
-Proportion
-Emphasis
-Rhythm
-Harmony
Balance
-Denotes equilibrium
-Steadiness among parts of a design
-Visual distribution of weight
-Makes a feeling of rest / lack of movement
-Color – warm and dark colors appear
heavier than cool and light colors
-Large amounts of tints or neutrals balance smaller areas of shades or bright colors.
Balance
Formal Balance
1. symmetrical
2. design details are divided equally
3. most common type of balance
4. is the simplest
5. is the least expensive to produce
Formal & Informal
Informal Balance
1. is asymmetrical
2. design details are divided unequally
3. usually achieved with diagonal lines and
off-center closings
4. should not look heavier on one side than the other
5. more unusual and more interesting
Proportion
Proportion
-Is the spatial, or size, relationship of all of the parts in a design to each other and to the whole garment.
-The size of all the parts of an outfit should be related.
-Is determined by how the total spaced is divided.
-Is not as pleasing when all areas are
exactly equal in size.
-Unequal parts are more interesting.
Emphasis
Emphasis
-A focus of interest in a particular area of a design.
-The emphasis is the center of attention of an outfit.
-All of the other parts of the design are not as important.
-Without an center of interest – outfit is monotonous and looks not planned.
-Emphasis can be used to draw attention to an attractive personal feature.
-Usually it is used to draw attention to the face.
-Achieve this with contrasts of colors and textures.
-Light, bright colors and shiny textures attract attention.
Rhythm
-To get a feeling of continuity or easy movement.
-The pleasing arrangement of the design elements.
-You can make rhythm through repetition, gradation, transition, opposition, or neutral.
-Repetition just repeats lines, shapes, or colors.
-Gradation means there is a gradual increase or decrease of similar elements.
-Transition is made when a curved line leads the eye over am angle.
-Example is when there is a line that is curved and the eye has to
change directions abruptly.
Rhythm
Harmony
-Is pleasing visual unity.
-It is very tasteful when all parts within the whole garment is created.
-You get the feeling that all parts of the outfit belong together.
-Use your clothes and accessories as
an art and a science to your best
personality