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Business Plan
4
BUSINESS PLAN
29/11/19
EXECUTIVE
SUMMARY
EXECUTIVE
SUMMARY
Resources
Info on the market
Competitor Analysis
Highlights about product or service
Financial analysis
Management for the organization
Oh Media
Top Competitors
For Oh Media
1
Web Integrations Ltd
2
AO Design
PROGRAM
3
Entropic Studio's
4
Byzero Technologies
Highlights Of Oh Media
- Green Retailing Company
- Ability to adapt to the changes of the brands needs
- Are focus in wanting the company in having an popular website.
Value Proposition
The improvement in the productivity of the work teams within the company.
Help to improve the sales and following towards your company.
Will ensure that the website will always run steadily at full performance for 24 hrs a day 365 days a year.
COMPANY
DESCRIPTION
COMPANY
DESCRIPTION
OH!Media is a Regina, Alberta located IT firm that hold an experience of more than 15 years in web design.
Legal form of ownership
Legal Form of Business Ownership
Public listed company
Founded in 1989 by Brendon Cook
Headquarters is in Sydney, Australia.
Vision and mission statement
Become the world's No.1 IT company and expand business across the globe.
Making good connections with public and clients
Customers satisfaction is our priority
Stay focused
Achieve goals with perfection
CUSTOMERS
CUSTOMERS
PRODUCT
PLAN
PRODUCT
PLAN
Digital marketing:Digital marketing is the source by that we can attract the attention of the customers by using electronic device or internet, it includes websites, online applications, online games, social media, e-mails, search engines.
FEATURES
ANY TIME, ANY WHERE
FEATURES
Cost effective
Brand reputation
Any time, any where
Value proposition
Change
Co - workers
Positive attitude
Authentic
CSR
Feedback
Production
Our company "OH MEDIA" has started a new service of digital marketing and we do our digital marketing services on our own we have a team of professionals who are working in this field for 12 years and they work and develop new services for the company and we don't do any kind of outsourcing we deliver our services on our own and we try our level best to deliver the services on time without any delay .
Transformation
* Gained knowledge and developed new skills
* Business potential increased
* Revenues and profits increased
* Increased responsibility towards the society
Suppliers
Our company doesn't have any suppliers we do our serve our clients on our own and we use different kind of tools like data analytical and google analytical tools and many more in our new service of digital marketing to give our clients mass reach .
MARKETING AND SALES
Advertisement and promotion:
COMPETITOR 3
COMPETITOR 2
COMPETITOR 1
ENTROPIC STUDIO
AO Design
KMJ Web Design
- Social media
- Blogs
- Reviews
- Video marketing
- Social networking
- Video marketing
- Social media
Lead Generation:
1
Webpage optimisation
4
Vlogs and video marketing
2
Using good keywords
5
Social media,mobile apps, FAQs,live chat
Content personalisation
3
Market Segmentation:
Platform and device
4
Customer information
1
Account type
5
2
Site engagement and duration or times
Landing page
Content (product) viewed
6
3
B2B Strategy Used:
Solution Selling
Social Selling
- Prepare
- Diagnose
- Qualify
- Educate
- Solve
- Close the deal
- One to many type of interaction
- Establishing service in target market first
- Building relationships from the first step of interaction
Other marketing strategies:
Pricing
Online/Internet
Market penetration
- Keeping our pricing low as compared to the leading agencies in the same field.
- User friendly mobile app
- Customer feedback and support srrvices
- FAQs
- Social media presence
FINANCIAL
PLAN
FINANCIAL
PLAN
START UP COSTS
START UP COST
Integration fee = $750
Working space = $40,000
Fittings and fixtures = $6,000
Licensing and authorizing cost =$3,500
Promotional activities = $2,500
Employees’ salary (6 months) = $60,000
Miscellaneous = $1,500
Total = $114,500
Sources for capital :-
- Bank Loans
- Loan from kith and kin
- Approaching business partners
- Personal Savings
- Sale of fixed asset
SALES PROJECTION
SALES PROJECTION
Leads generated & existing clients - 100
Conversion rate - 10%
Sales = 10 (clients)
INCOME PROJECTION
INCOME
PROJECTION
Pricing Approximately $25/hour
Revenue $480,000
Operating Expenses $200,000
Net Income $280,000