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Blue FCU

VP, Finance - Strategic Plan

16 - NOV - 2021

Support the Plan

The Objective

The Master Plan plan is set forth by the Credit Union across a 10-year horizon. I will review how each of the 4 Teams under my leadership contribute and collaborate to move the Credit Union into measured success over the next three years according to the organization's 2030 strategic plan.

The

Team

Who's in the Team?

Accounting,

Finance, Payroll

Corporate

Assets

Deposit

Operations

Business

Intelligence

Focus

  • BFCU 2030 Master Plan pg #30

Driving Growth

Corporate

Assets

  • Expand via Geography
  • Expand via market penetration

Business

Intelligence

Driving Growth

Corporate

Assets

Business

Intelligence

Design the Experience

Accounting,

Finance, Payroll

  • Understand Customer
  • Design Experience that invites the Ideal Customer

Business

Intelligence

Design the Experience

Accounting,

Finance, Payroll

Business

Intelligence

Member Champion

  • BFCU 2030 Master Plan pg #30

Launch Experience

Accounting,

Finance, Payroll

Business

Intelligence

  • Deliver to Member
  • Study Financial impact to both CU and Member
  • Stick to measurable "delivery success" KPI

Launch Experience

Business

Intelligence

Accounting,

Finance, Payroll

Innovate the Experience

Accounting,

Finance, Payroll

Business

Intelligence

  • Study Financial & Member Impact
  • Make changes to eliminate the "non-ideal" Member
  • Proactive competition

Deposit

Operations

Innovate the Experience and Analyze Competition

Accounting,

Finance, Payroll

Business

Intelligence

Deposit

Operations

Vitality Index

  • BFCU 2030 Master Plan pg #31

Measure Everything

Business

Intelligence

  • Member behavior
  • Financial impact
  • product usage
  • Support Staff strain
  • Growing pains

Accounting,

Finance, Payroll

Deposit

Operations

Measure Everything

Business

Intelligence

Accounting,

Finance, Payroll

Deposit

Operations

Total Assets

  • BFCU 2030 Master Plan pg #31

Grow / No-Grow

Accounting,

Finance, Payroll

Business

Intelligence

  • Are our actions yielding growth where we want it?
  • Overall financial viability of innovative offering
  • Does this change our footprint?
  • Are new, deeper relationships causing the growth?

Deposit

Operations

Corporate

Assets

Grow / No-Grow

Business

Intelligence

Accounting,

Finance, Payroll

Deposit

Operations

Corporate

Assets

?? QUESTIONS ??

Title

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