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On Amazon, you can find almost anything you want. There are products that are sold by Amazon themselves, but there are also products that are sold by third party sellers (people). We will be mainly focusing on the top 3 Amazon products
Amazon Prime is by far one of the greatest product Amazon has ever provided. Amazon prime has launched 14 years ago, the number of Amazon Prime members were increasing day by day. With more people joining Amazon Prime, Prime shipping grew much faster, providing prime shipping on the same day or one day
With you buying an Amazon Prime membership, Amazon offers various things with it, not just free shipping. Amazon gives you the accessibility to use Prime Video, which includes movies, shows, and Amazon's own original series called Prime Originals. But not everything on the app is for free. You can rent movies or tv episodes
Amazon Devices such as echo dot, alexa, and fire tv stick are considered the top three selling amazon devices. The echo dot and alexa are very similar to google assistant, but alexa supports more smart home devices and it only costs 49$ which is a reasonable price for a device that can do much more than other smart devices
Amazon uses many pricing strategies that could help them gain more from customers. Some companies like Wish and Ebay, they both use economy pricing strategy. Meanwhile Amazon, uses skimming and premium strategy, which is way better than what is Wish and Ebay doing.
Amazon uses skimming a lot, which is to set a high price on a product and slowly by time you lower the price. Amazon does this especially when a new product hits the market, as they try to compete with other companies such as Ebay, Aliexpress, and etc.
Just like any company, Amazon uses Premium on daily basis, in fact Amazon Prime is considered as a premium service. You can order any item and get it in couple of days, meanwhile if you're an Amazon prime member, your products will reach your house much faster.
Like any other company, Amazon does advertise their products and services. According to the statistics, Amazon has spent over 10 billion dollars the past 5 years. Amazon does also resort to advertising in many different ways that could potentially help them gain more incoming customers
Amazon is mainly focused on web and online advertisements, but they also like to use other alternatives such promoting new shows on the billboard.
Here is an example:
Amazon does like to get creative when they want to advertise or promote something. Amazon has been sponsoring many social media influencers and asking them to promote one of their products.
In this example, this youtube video was sponsored by Audible, one of Amazon's products
Amazon is a website where u can purchase almost anything you want, but the problem is they don't have any physical stores where you can buy stuff or pick them up by yourself. However, they do have many warehouses around the world, that provides service for all Amazon buyers
Here is a list of all of the warehouses and their locations, notice most of them are based in the US and there isn't barely any in the middle east nor in asia
Amazon can open some branches of Amazon go, which is a physical shop for Amazon. This is considered a good idea as it will bring them more buyers, but sadly Amazon only has 4 branches and they're all in the US
Amazon is used by millions of people everyday, so it's very hard for every employee to catch up with all of the orders and returns. Their computer or automated system is very good despite how sometimes the website might get laggy during black friday or huge selling events, but they could use some more improvement on their process strategy
Amazon should add a tracking option when you place any order, by what i exactly mean is that the customer should be able to know where is their product exactly
Amazon should also make third party sellers to provide visual measurements of the product they're selling, so the customer knows the real size of the product (what you see is what you get concept)
https://notesmatic.com/2019/01/marketing-mix-of-amazon/
https://in.pcmag.com/consumer-electronics/108858/amazon-echo-vs-google-home-which-voice-controlled-speaker-is-right-for-you
https://research-methodology.net/amazon-marketing-mix-amazon-7ps-marketing/
https://www.statista.com/statistics/192254/us-ad-spending-of-amazon/
https://en.wikipedia.org/wiki/List_of_Amazon_locations
https://www.mbaskool.com/marketing-mix/services/17022-amazon.html
https://themarketingagenda.com/2016/11/12/amazon-marketing-mix-4-ps/