Introducing
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Pages 3 -6
Ruth Ann Barrett, Site Developer, www.frontdoorPDX.com, Jan 2019
Bring balance to the System.
Goal
2015
2016
Level the Playing Field.
Objectives
Shine a light, Give ratings.
Services
To be detailed by type with expenses in final proposal
Pages 7-15
In the style of PBS sponsorships. Awareness and Good Deeeds, not product/services.
Site Sponsors
Gold
Silver
Program Sponsors
Bronze
Friends
Sponsorship by community organizations as well as for profit companies is one source of revenue that does not necessarily have to compromise the integrity of the site's role as advocating for the rights of renters.
Integrated with a OneApp Process
See LinkedIn model.
References
1/3 of renters prefer renting and many have a positive history of renting.
History
Credit
Tied to OneApp Process
Property owners require a significant amount of paperwork that can now be managed by renters in much the same way they manage their health profile through online systems. Renters need to manage their own history, a good reason to provide a membership.
Products of interest to renters from food to pet supplies - local small businesses.
Prospective Renters, Newcomers, Young Adults, 55+
All
Newcomers, 55+
Text
Prospective Renters, Young Adults
Video
About two-thirds of households headed by young adults are rentals.
Renters, particularly those in affordable housing, spend a good portion of their income on not only housing, but local neighborhood serving businesses - a key to healthy, connected neighborhoods.
Affordable and Inclusionary
database for search/browsing
How to find the properties that offer units (entire building or units within a building) that are subsidized rental units a.k.a. affordable housing units is difficult if not impossible. Here's what SF offers as but one example of housing opportunities made available online.
Page 16
FrontDoorPDX
September through December 2019
October 2019
Site Development
1st Year Results
Staffing
Proposal
Feb 2021
May 31, 2019
Funding Obtained
Site Launch
January 2020
September 2019
Pages 17-22
Liaison with the Rental Services Commission.
Relationships and revenue targets
Advertisers/Sponsors
-defines and promotes advertising and sponsorship opportunities.
Property Owners
-Page and listing in database.
Finance Officer
Moderators (4)
WebManager
Information and Referral Program Liaison
Key Services
Legal
Creative
Housing and People
Pages 23-26
Expedia (travel) Zillow (real estate) Glassdoor (work)
Units in larger apartment buildings of 5 or more units increased dramatically from 1960 (11 percent) to 1990 (18 percent). In 2000, they represented 17 percent of the housing stock. Here in Portland in 2000 it was at 15.8%. The 2020 census will reflect further growth.
In Multnomah County Home ownership has declined and is at 57% as compared to 70% in Clackamas and 75% in Columbia.
Yet, there has been a “decade long increase in the city's proportion of multifamily housing such as apartments and condos."
From 1940 to 2000 apartment housing with 2 to 4 units in the building was at its highest level in 1950, when it made up almost one-fifth of the total housing stock. By 2000, it had dropped to less than one-tenth of the inventory. In 2000 it was at 7.2% here in Portland.
The total number of units renting for less than $800 declines by over 260,000 from 2005 to 2015, a time when the overall rental stock increased by over 6.7M units.– Joint Center for Housing Studies of Harvard University
This website, HousingConnections.org, was development by the housing authority and then dropped. It was not a consumer rating platform, but did give hope to finding affordable housing.
Yet, despite the influx of higher-income households into the market, the typical renter household had an annual income of just $37,900 in 2015 - only about half the $70,800 annual income of the typical homeowner household.
The move to renting among high-income households-most with two earners-intensified in recent years, accounting for nearly half (47 percent) of the growth in renters between 2013 and 2016.
Black and Hispanic households continue to be about twice as likely as white households to rent their homes.
http://www.pewresearch.org/fact-tank/2017/07/19/more-u-s-households-are-renting-than-at-any-point-in-50-years/