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FrontDoorPDX.com

Proposal

Customer Review Platform & Local Online Community for and by renters

Pages 3 -6

Ruth Ann Barrett, Site Developer, www.frontdoorPDX.com, Jan 2019

AT A GLANCE

AT A GLANCE

Goals

Bring balance to the System.

Goal

Bring system into balance.

  • Empower renters as buyers/consumers.
  • Address racial and income inequalities.
  • Promote affordable housing opportunities.
  • Contribute to the stability and resiliency of our neighborhoods.

2015

2016

Level the Playing Field.

Objectives

Level the Playing Field.

Objectives

  • Include renters in decision-making bodies throughout the City bureaus and agencies.

  • Reduce rejection of tenants through renter education and referral.

  • Decrease the number of evictions.

  • Eliminate evictions without cause.

  • Support below market home ownership programs.

Shine a light, Give ratings.

Services

Shine a light, Give Ratings.

Services

  • Moderated reviews per community guidelines.
  • Scoring and rating of rental properties by renters.
  • I&R, Information and Referral service to community resources.
  • Property listings (pages/database) for all affordable housing properties.
  • Affordable products and services of value to renters provided by local small businesses.

Revenue Sources

To be detailed by type with expenses in final proposal

Revenue Sources

Pages 7-15

Sponsorships

In the style of PBS sponsorships. Awareness and Good Deeeds, not product/services.

TYPE

LEVEL

Site Sponsors

Gold

Silver

Program Sponsors

Bronze

Friends

IMPORTANT TAKEAWAY

Sponsorship by community organizations as well as for profit companies is one source of revenue that does not necessarily have to compromise the integrity of the site's role as advocating for the rights of renters.

Membership Profile

Integrated with a OneApp Process

LEVEL

BENEFITS

SPONSORS

See LinkedIn model.

References

1/3 of renters prefer renting and many have a positive history of renting.

FEES

History

Credit

Tied to OneApp Process

IMPORTANT TAKEAWAY

Property owners require a significant amount of paperwork that can now be managed by renters in much the same way they manage their health profile through online systems. Renters need to manage their own history, a good reason to provide a membership.

ADS

Products of interest to renters from food to pet supplies - local small businesses.

Audience(s)

Category

Prospective Renters, Newcomers, Young Adults, 55+

All

Newcomers, 55+

Text

ADs

Prospective Renters, Young Adults

Video

About two-thirds of households headed by young adults are rentals.

IMPORTANT TAKEAWAY

Renters, particularly those in affordable housing, spend a good portion of their income on not only housing, but local neighborhood serving businesses - a key to healthy, connected neighborhoods.

IMPORTANT TAKEAWAY

Properties

Affordable and Inclusionary

Page

Per Property

database for search/browsing

Properties

IMPORTANT TAKEAWAY

How to find the properties that offer units (entire building or units within a building) that are subsidized rental units a.k.a. affordable housing units is difficult if not impossible. Here's what SF offers as but one example of housing opportunities made available online.

Timing

Page 16

Timing

FrontDoorPDX

September through December 2019

October 2019

Site Development

1st Year Results

Staffing

Proposal

Feb 2021

May 31, 2019

Funding Obtained

Site Launch

January 2020

September 2019

Team

Team

Pages 17-22

Community Manager

Community Manager

  • Relations with Board and Advisory Committee members and citizens.
  • Talent recruiter, hires key staff positions.
  • Peacemaker, mediates disagreements between and among staff, board, members, and visitors to the site.
  • Buck stops here.

Partner Marketing Manager

Partner Marketing Manager

Liaison with the Rental Services Commission.

Relationships and revenue targets

Advertisers/Sponsors

-defines and promotes advertising and sponsorship opportunities.

Property Owners

-Page and listing in database.

Member and Visitor Relations

Member and Visitor Relations Manager

  • Responsible for the authenticity of published reviews
  • Recruits, hires and manages moderators.
  • Recruits Information and Referral Liaison who partners with community service agencies.
  • Defines and then maintains membership profile to reduce paperwork throughout the system.

Support

Staff

Support Staff

Finance Officer

Moderators (4)

WebManager

Information and Referral Program Liaison

Key Services

Legal

Creative

Trends

Housing and People

Trends

Pages 23-26

The Internet

Info Trends

  • Internet corrects “information asymmetries.”

Expedia (travel) Zillow (real estate) Glassdoor (work)

  • Consumer review platforms make or break a business, thanks to the increasing vocalization of customers.
  • Social media and online communities play a large role in what future consumers decide to buy, by giving them easy access to accounts and reviews of products from real people who have purchased them.
  • Commercial site ApartmentRatings.com provides a national service to search, rent and review commercial properties, more apartment hunting than reviewing.
  • Know every rental you qualify for in minutes and never waste another dollar on application fees is objective of oneapp.com.

Housing

Housing

Units in larger apartment buildings of 5 or more units increased dramatically from 1960 (11 percent) to 1990 (18 percent).  In 2000, they represented 17 percent of the housing stock. Here in Portland in 2000 it was at 15.8%. The 2020 census will reflect further growth.

In Multnomah County Home ownership has declined and is at 57% as compared to 70% in Clackamas and 75% in Columbia.

Yet, there has been a “decade long increase in the city's proportion of multifamily housing such as apartments and condos."

From 1940 to 2000 apartment housing with 2 to 4 units in the building was at its highest level in 1950, when it made up almost one-fifth of the total housing stock.  By 2000, it had dropped to less than one-tenth of the inventory. In 2000 it was at 7.2% here in Portland.

The total number of units renting for less than $800 declines by over 260,000 from 2005 to 2015, a time when the overall rental stock increased by over 6.7M units.– Joint Center for Housing Studies of Harvard University

The Past

The Past

This website, HousingConnections.org, was development by the housing authority and then dropped. It was not a consumer rating platform, but did give hope to finding affordable housing.

Demographics

Renters

Yet, despite the influx of higher-income households into the market, the typical renter household had an annual income of just $37,900 in 2015 - only about half the $70,800 annual income of the typical homeowner household.

The move to renting among high-income households-most with two earners-intensified in recent years, accounting for nearly half (47 percent) of the growth in renters between 2013 and 2016.

Black and Hispanic households continue to be about twice as likely as white households to rent their homes.

http://www.pewresearch.org/fact-tank/2017/07/19/more-u-s-households-are-renting-than-at-any-point-in-50-years/

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