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Where is Our Chai?
by: Clinsmann and Timothy
Thank You!
Where is our Chai
- Text is very one-sided.
- Expresses strong opinions on traditional chai and "bad" chai.
- Persuasive and pushes readers towards a specific opinion.
Chai
Chai context
"All this is happening in a country where tea is a life force. Indians don't just love tea; they can't live without it. Tea for Indians is like blood or hormones or enzymes or whatever fluid your body needs to function."
- Author expands on vitality of chai to Indians
- Emphasizes the significance of chai
context
Indian culture
- Indian caste system
- Chai uses a variety of spices found in India
- Writer is a part of this culture as he is Indian and greatly strives to preserve chai.
Cultural
Tea Culture
- Tea is indigenous to eastern and northern India, and was cultivated and consumed there for thousands of years.
- Commercial production of tea in India did not begin until the arrival of the British East India Compan in the 19th century
Origins
Use of language and structure for persuasive purposes
language and structure
Persuasive
- Had casual conversational language with an informal/casual register (use of contractions).
- Use of casual language makes the reader relate easily to the writer through the feeling of conversation.
- Author seemed frustrated with the problem which makes reader feel concerned (use of extremely negative opinionated adjectives: disgusting, synthetic, leftover.)
Persuasive voice
Conversation
- Use of second person with "you" makes it seem like the author is directly talking to the reader. Sometimes implied in imperative sentences: "Ask any Indian how he or she likes his or her tea."
- Author excludes himself in the first part and lets reader use his/her own common sense through rhetorical questions and then explaining it:
"Sounds simple enough, isn't it?"
"All this is happening in a country where tea is a life force."
Direct to reader
Call to Action
- Switches from second person uses of "you" into a first person use of "we" which somewhat invites the reader to act on the problem.
"we should stand up for good tea."
"To all the entrepreneurs out there."
"we need machines which make tea like we like it."
"We just need to demand it."
"We need to innovate here."
"How have we as a nation allowed ourselves to get here?"
Invites reader
Type of tea in what place
Place: Airports, high-end places, modern offices, shops and
full service airlines.
Lexical choice : disgusting, synthetic, lukewarm, refrigerator cold, leftover water, dirty water, too much sugar.
Place: street corner, home
Lexical choice: get it right, piping hot, brewed, and boiled.
Extended Juxtaposition
Opinionated Adjective
Perspective
adjectives
Negative connotation:
"disgusting, synthetic version"
"Flood of mediocre machine tea"
"Leftover water in the sink with sugar added"
Author expresses strong opinion
Irony on who enjoys luxury of chai
Irony
"The tea we get in our so-called high-end places is disgusting"
"If every street corner and home can get it right"
Shows the luxury of chai tea is enjoyed by the lower class instead of the upper class