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EBF3244: PROSOLUTION CONSULTANCY
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PROSOLUTION
CONSULTANCY
Thank You!
PROSOLUTION CONSULTANCY Overview
Organizational Chart
About Us
Our Vision:
To be recognised as a key provider of strategic consulting for the development and execution of clients' business growth by encouraging a cooperative team environment and collaboration that is necessary to provide excellent service to our clients
Board Members:
Client Information
Thirst Milkshake Malaysia
Problem Identification
- Established in 2016
- Located at The Hills Shopping Mall, Kuching
- Owned by Mr Izuwan Bin Rabaie
- The company sells and specializes in serving premium and delicious fruit-based milkshake and smoothies in various flavors.
Problem Identification
Problems Identified
- Not a strategic location but the rental is cheap
- Limited workforce
- Production is done manually, without machine
- Do not have a sufficient capital to opened up a new branch
- Only taking supplies from distributors because they do not have big storage
- Inexperienced in employee management and HR documentations
- Weak branding and need more marketing efforts and also lack of brand awareness
Interview with Thrist
1st Interview on 7 March 2020 @ The Hills
2nd Interview on 19 June 2020 via Zoom
Market Research & Data Collection.
- Market survey on Thirst been done by using Google Form
- Total 111 responses had been collected and analysed.
- The online survey purpose is to know about the consumer perception towards Thirst Milkshake brand
Data Survey and Findings
Data Findings on Consumer perception towards Thirst Milkshake
- Only 38.7% are familiar with the brand
- 49% agreed that current menu should be expand more.
- Almost half of the responses, 43.2% are not following Thirst social media.
- Most of the responses, 65% agreed that The Hills outlet are convenient to visit
Problem and Idea Crafting
Final Problem Identification
- Poor social media management
- Unattractive repurchase intentions
- Further expand their Menu selections
- Customer engagement is low for their social media
- Poor brand awareness
Proposed Solution
Idea and Solution Drafting
- Use social media content calendar to schedule and automate posts
- Improving customer’s experience with the product
- Construct the menu carefully
- Create Polls, Survey and Online Contests
- Plan for a strong buzz marketing strategy
Idea Development
Proposed Idea
List of Proposals:
1) Buzz Marketing (Vehicle Branding)
- Reach a wider audience
- Cost-effective advertising & branding
- One of the cheapest methods to maintain a highly visible promotional presence
2) Referral Program (Membership Card)
- The card identifies the customer information and send to a database
- Can used as referral help to keep on track with new customers
- The information in the database used as to influence customer buying habit.
Costing Analysis
Proposal 1: Buzz Marketing (Vehicle Branding)
Cost Analysis & Prototype
1st idea
Proposed Prototype
(VEHICLE BRANDING)
Prototype
Costing Analysis
Proposal 2: Referral Program (Membership Card)
Cost Analysis & Prototype
2nd idea
Proposed Prototype
(MEMBERSHIP CARD)
Prototype
Final Verdict with Client
Client Decision
After the online presentation on proposed solution with Mr Izuwan, the owner of Thirst Milkshake Malaysia. These are his verdict for our whole project:
Client Final Decision of our POPBL
First of all, our client, Mr Izuwan said that he satisfied with both of our proposed ideas and interested to implement its for his business but unable to do it right away due to the financial constraint that his business are having now . Thus, he choose to do the referral program first because the cost is much lower compared to another solutions, vehicle branding which incur more money. But he still accepted both of our ideas and will use both of our proposed solution to his business later in the nearest future. In short, these are his final comment about our whole consultation session with Thirst Milkshake Malaysia:
- Accepted both of the proposed solution, (Membership card & Vehicle Branding).
- Satisfied and impressed with our group performance throughout the whole project consultation duration.
- Our groups was the best group to be working and consult with according to the client.
- Appreciated and thankful to our group for choosing and helping their business
e-SBL Activities
From the consultation with the client, we have offered TWO e-services for Thirst Milksahake Malaysia:-
1) Profiling Social Media Influencer
2) Social Media Giveaway Contest
e-SBL
Brief Detail of e-service Activities
1) Profiling Social Media Influencer
- List and detailed the social media influencer profile in the Kuching area and provided by highlighting the prospective and costing according to Thirst’s budget.
e-SBL Phase & Outcomes
2) Social Media Giveaway Contest
- The social media giveaway contest been held in conjunction with Sarawak Day to have better flow of the contest and also its reach the target audiences successfully.
Planning and Implementation of e-SBL
Planning & Implementation phase
Activity Outcomes
Profiling of Socmed Influencer:
Profiling of Social Media Influencer
- Reduce Thirst’s workloads in researching, shortlisting, contacting and compiling the details of these social media influencers.
- Can be used in the long-run for next marketing campaign, which is to expand to the Chinese market and other promotional activities.
Social Media Giveaway Contest on IG & FB:
Outcomes
Social Media Giveaway Contest
- Overall impact could not be evaluated yet (Giveaway contest is still on-going)
- Consulted Thirst on how to run an interesting giveaway contest
- Created attractive copywriting
- Managed to change Thirst’s poster from a dull on to a fun and colourful poster
- Sustainable idea as Thirst can recycle and improvise the suggested proposals in the future
Challenges
- Slow response from both social media influencers and Thirst itself
- Thirst did not show up for meeting
- Delay in designing the giveaway poster - causes delay in the scheduled plan
Challenges & Conclusion
Conclusion
- Managed to consult Thirst despite all the challenges and time constraints
- Hoped for our e-service learning are beneficial for Thirst in order to improvise their social media presences and increase their brand awareness.