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BEREC / BEREC Office LinkedIn activities

Why are we here?

Single Programming Document of the Activities of the BEREC Office for the period 2019-2021

Why

“Attracting and maintaining highly qualified staff for the support of BEREC”

The world's largest professional network with more than 600 million users in more than 200 countries

Budget per year

What

Contents

Promotion

?

Contents promotion

Web research, main reference:

LinkedIn marketing solutions

Set up web campaign:

Campaign manager

Create an account

Insert billing information

  • Object
  • Format
  • Target
  • Budget

Objects

Conversion

Awareness

Consideration

Impressions

-Number of views

Engagement

-Likes

-Comments

-Followers

-Video views

-Website clicks

Conversion actions

-Downloads

-Job applicants

-Sign ups (e.g. Newsletter)

-Registrations

Formats

Banner

Email

Post

Target

Set up:

  • Location
  • Company
  • Job experiences
  • Education
  • Interests
  • Demographics

E.g.

EU countries

Regulated National Authorities

Top manager

Bachelor degree

Telecommunications

Nationality

More targeting = More paying

Contents

Creation

?

How does LinkedIn work?

Post to promote

CPC: Cost for click

Set a bid

Target audience

Rank the bids

CPM: Cost for thousand impressions

Competitors

The first post will be shown until the fixed daily budget has been exhausted and so on

Define the budget

  • Bid type

CPC: Cost per Click

CPM: Cost per Thousand Impressions

Switch CPC - CPM

  • Bid

From 2€ to …

  • Budget per day

LinkedIn suggestion (Temporal logic)

36.000 € per Year

100 € per Day =

3.000 € per Month =

Redefine the budget

36.000€ per Year

24.900€ per Year (only working days, no August)

21.000€ per Year (only in the period of Stakeholder Forum and calls)

Another logic to define the budget

Previous experience with A.W. Olsen & Partners (IIC conference in Riga)

11 posts as sponsored content per 440€

440€ per 29 days = 15€ per day

Posts logic

40€ per post

BEREC activities to promote in 2019 (Stakeholder Forum + 4 Public Debriefings + 5 Calls + 16 Public Consultations)

26 activities

150 posts X 40€

6.000€ per Year

Temporal logic VS Posts logic

Low costs

Gradual and constant increase of the target audience engagement

Final

result

Socrates logic

“The truth is in the middle”

Posts logic

6.000€

Temporal logic

21.000€

9.880€

40€ per day (only working days, no in August)

Budget per year

Contents

Promotion

9.880€

Contents

Creation

?

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