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BEREC / BEREC Office LinkedIn activities
Single Programming Document of the Activities of the BEREC Office for the period 2019-2021
“Attracting and maintaining highly qualified staff for the support of BEREC”
The world's largest professional network with more than 600 million users in more than 200 countries
Web research, main reference:
LinkedIn marketing solutions
Set up web campaign:
Campaign manager
Create an account
Insert billing information
Conversion
Awareness
Consideration
Impressions
-Number of views
Engagement
-Likes
-Comments
-Followers
-Video views
-Website clicks
Conversion actions
-Downloads
-Job applicants
-Sign ups (e.g. Newsletter)
-Registrations
Banner
Post
Set up:
E.g.
EU countries
Regulated National Authorities
Top manager
Bachelor degree
Telecommunications
Nationality
More targeting = More paying
Post to promote
CPC: Cost for click
Set a bid
Target audience
Rank the bids
CPM: Cost for thousand impressions
Competitors
The first post will be shown until the fixed daily budget has been exhausted and so on
CPC: Cost per Click
CPM: Cost per Thousand Impressions
Switch CPC - CPM
From 2€ to …
LinkedIn suggestion (Temporal logic)
36.000 € per Year
100 € per Day =
3.000 € per Month =
36.000€ per Year
24.900€ per Year (only working days, no August)
21.000€ per Year (only in the period of Stakeholder Forum and calls)
Previous experience with A.W. Olsen & Partners (IIC conference in Riga)
11 posts as sponsored content per 440€
440€ per 29 days = 15€ per day
Posts logic
40€ per post
BEREC activities to promote in 2019 (Stakeholder Forum + 4 Public Debriefings + 5 Calls + 16 Public Consultations)
26 activities
150 posts X 40€
6.000€ per Year
Low costs
Gradual and constant increase of the target audience engagement
“The truth is in the middle”
Posts logic
6.000€
Temporal logic
21.000€
9.880€
40€ per day (only working days, no in August)
Contents
Promotion
9.880€
Contents
Creation
?