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MUSC ENT - Period 4
3
Online Campaign
Data Insights Report
6/19 - 7/16
Summary
Campaign Data
Data Overview
Online Display Data
June 19th through July 16th
Targeted Display
Period 4 Data
Targeted Display
We served 500 addtitional ads for you this periods free of charge!
Big Picture Data
120,494
120
0.10%
How many times your ads were clicked on this month!
Impressions Won
Total Clicks
Click-Through Rate
A nice jump in CTR and right at the national average!
Performance by Tactic
Curated Audience Targeting
Imps. Won
111,300
Total Clicks
103
CTR
.10%
Site + Ad Click Retargeting
Targeting Tactics
Imps. Won
5,711
Total Clicks
14
CTR
.25%
Contextual Targeting
Imps. Won
3,483
CTR
-
Total Clicks
0
Audience Targeting Breakdown
Curated Audiences
Charleston Area
Parents of Young Children/Toddlers (0-5)
Impressions= 21,766 / Clicks= 28
Parents of Preteens (6-11)
Impressions= 17,291 / Clicks= 17
Parents of Teens (12-17)
Impressions= 27,051 / Clicks= 22
Okatie Area
Parents of Young Children/Toddlers (0-5)
Impressions= 14,473 / Clicks= 16
Parents of Preteens (6-11)
Impressions= 12,178 / Clicks= 6
Parents of Teens (12-17)
Impressions= 18,541 / Clicks= 17
Might be slight variation in ages being targeting in above groups. Each groups has several audiences within them.
Performance by Device
Imps. Won 16,684
Imps. Won
102,332
Imps. Won = 1,478
Device Data
Clicks = 0
Clicks
101
Clicks
19
CTR = -
CTR
.10%
CTR
.11%
Desktop is only active for retargeting efforts to give full device coverage.
Geo Insights
Charleston Area
Imps: 75,302
Clicks: 81
CTR: .11%
Geo Report
Okatie Area
Imps: 45,192
Clicks: 39
CTR: .09%
Scroll to zoom map
Campaign Ads
Ad Performance
One Reason
CTR
.11%
Imps. Won
11.950
Total Clicks
18
CTR
.09%
Imps. Won
66,275
Total Clicks
60
One Reason
Imps. Won
23,138
Total Clicks
17
CTR
.07%
Imps. Won
2,861
Total Clicks
4
CTR
.14%
Imps. Won
16,270
CTR
.13%
Total Clicks
21
Ad scale is approximate
Online Video Data
June 19th through July 16th
Targeted Video
Period 4 Data
We were able to serve the full allotment of video ads
Targeted Video
Big Picture Data
125,998
75.85%
148
How many people saw the entire video ad from start to finish.
Video Spots Won
Completion Rate
Clicks on Video/ Companion Ad
People that clicked on the video or companion ad (if applicable).
Curated Audiences
Charleston Area
Parents of Young Children/Toddlers (0-5)
Video Imps. = 24,286 / Clicks= 26
Parents of Preteens (6-11)
Video Imps. = 39,563 / Clicks= 45
Parents of Teens (12-17)
Video Imps. = 11,743 / Clicks= 13
Targeting Tactics
Okatie Area
Parents of Young Children/Toddlers (0-5)
Video Imps. = 6,309 / Clicks= 3
Parents of Preteens (6-11)
Video Imps. = 22,601 / Clicks= 25
Parents of Teens (12-17)
Video Imps. = 21,496 / Clicks= 36
Might be slight variation in ages being targeting in above groups. Each groups has several audiences within them.
Performance by Device
Video Spots 18,827
Video Spots = 592
Video Spots
88,148
Video Spots = 18,431
Device Data
Clicks
20
Clicks = 0 (not possible)
Clicks = 8
Clicks
120
100% Comp. = 95.3%
100% Comp. = 66.8%
100% Comp.
74.4%
Video 100% Comp.
84.4%
Desktop
Tablet
Phones
Smart TVs
Geo Insights
Charleston Area
Imps: 75,592
Clicks: 84
CTR: .11%
Video Comp.: 75.0%
Geo Report
Okatie Area
Imps: 50,406
Clicks: 64
CTR: .13%
Video Comp.: 74.6%
Scroll to zoom map
Campaign Video Ads
ENT - 60 Seconds
ENT - 30 Seconds
Ad Performance
Small Player = 28,553 impressions (80.3% comp.)
Medium Player = 50,431 impressions (82.8% comp.)
Large Player = 15,909 impressions (77.4% comp.)
Small Player = 8,340 impressions (31.7% comp.)
Medium Player = 18,567 impressions (65.9% comp.)
Large Player = 3,520 impressions (66.1% comp.)
Period in Review
- The campaign made another great jump in performance in its third period!
- The campaign is now hitting its stride with the impressions normalizing and great improvements in performance!
- Once again, even after a large increase last period, we were able to achieve an even larger jump this period in completion rates on the video ads!
- The last three periods completions are: 58.50% to 66.59% and now 75.85%!
- The display side also saw an increase with an increase in total clicks this period!
- The different age groups looked to balance out their performance a bit this period:
- The parents of the middle age group (6-11) received the most impresions while the age groups on either side received slightly higher CTR across both display and video.
- We tranferred about 15k video impressions toward the 15-second piece instead of the 30-second piece which helped drive completion while still serving over 30,000 30-second ads!