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Grab Holdings
Grab Holdings Inc. is a Singapore based mobile technology company that develops and operates the Grab app
Question 3
Describe the characteristics of Grab as digital firm
Question 2
Describe how Grab hires a new driver?
Question 1
Describe the history, business model and current development of Grab app.
Group 1
Introduction
Task 1
Allistair Rentap Anak Nyangun 28325249
Chew Yee Ling 29200946
Task 2
Amanda Silmy Kaffah 30118778
Goh Lee Xing 29610435
Chan Jian Qi 30042186
HISTORY
- 2012 Founded by Anthony Tan & Tan Hooi Ling
Launched in Malaysia as GrabTaxi Holdings Pte. Ltd
- 2013 Entered Singapore, Thailand & Philippines
- 2014 Further extended to Vietnam & Indonesia
Launched GrabCar
- 2015 Launched GrabBike in Vietnam & Indonesia
- 2016 Re brand as Grab
Launch GrabPay & GrabFood
- 2018 Officially merged with Uber's SouthEast Asia
Key Partners & Relationships
Value Proposition for Drivers
Reward System
- Drivers
- Customers
- Partnerships (Insurance, Financing, Ads, restaurants, car rental companies, etc
- Public Sector (Government)
Channels
- Digital Ads (Youtube Videos, Facebook Ads,Email)
- Billboard Ads
- Car Ads
- Mobile App
BUSINESS
MODEL
Time Booster
How Does GRAB makes money?
- Revenue stream based on car rides per km basis
- Commission earnings on drivers from using Grab platform
- Grab takes 25% commission from drivers for every ride
- Ex: 3.5 million drivers & RM5 for a minimum cost per ride
- Assume every driver gets a ride,
- Grab will earn RM4 million revenue of commission
Value Proposition for Customers
- Pick up within few minutes
- Price transparency
- Feedback
- Multiple payment methods
"Hyperlocal" Strategy
- Understand and cater to customer requirement from different countries
- Data collected enable Grab to provide services that fulfil customers needs with the right price
- Example, Grab launched GrabBike to offer safe-demand motobike rides in Jakarta & Ho Chi Minh
- As Result, Indonesia became the largest market for Grab& reaching 250% growth in 2015
CURRENT
DEVELOPMENT
Cashless Payment
- Offers different payment methods
- Example, GrabPay Credits.
- Allow customers to store and top up their credits to their e-wallets
- 2016, Grab colloborated with AliPay
- To resolve problems that Chinese travelers only can pay with cash or dual-currency credit cards
How Grab hires a new driver
Business processes refer to the set of logically related tasks and behaviors that organizations develop over time to produce specific business results and the manner in which these activities are organized and coordinated (Laudon & Laudon, 2020)
When they started out, the GrabTaxi team went knocking on the windows of taxi drivers queuing in line under the hot sun, asking for them to try out the programme. These days, drivers willingly drop by their office to register for the programme (Low, 2015)
Requirements
Requirements
Attractive Perks
Attractive perks
Usage of apps
The characteristics of Grab as a digital firm
- Digital firm ~ nearly all of the organization’s significant business relationships with customers, suppliers, and employees are digitally enabled and mediated (Laudon & Laudon, 2020)
GrabPay
Customers
-Rides
-In-store purchases
-Credit Transfer
-Grabfood (Food delivery)
-Prepaid Top Up
Grab Driver and Grab Delivery Partner
Hires
https://www.grab.com/my/driver/delivery-partner/
Restaurants
Merchants
https://www.grab.com/my/merchant/food/