GRADUATION :(

Ethical Consumption

The term “ethical consumption” still has no generally recognized and accepted definition (Romu, 2009). According to Crane (2001), ethical product consists of many aspects that may have an impact on brand choice, like: product safety, product impact on the environment, workers' conditions, discrimination, fair price, and similar.

Ethics has become an increasingly important part of this global conscience (Freyne 2009; Gilmartin 2008). ‘leading businesses no longer debate the legitimacy of the role and importance of ethics; rather, they are forging ahead, finding new ways to put ethics into practice’ (Krehmeyer 2007). Some even state that sustainable business success can be achieved only through ethical behaviour (Veiga 2004).

So the interest in ethics opens up questions:

Who is to be blamed ?

The individual?

The business or the society?

Can problems of ethics be prevented? How?

Many explanations have been offered, such as corporate culture, business leadership, corporate governance structures and business school (Henle 2006)

Therefore the aim of this research was to determine

Impact of Ethical Beliefs on Purchase Intention for Saudi Consumer.

Research Objectives:

“To examine the relationship between

ethical beliefs and intention to purchase.”

Research Methodology

Research Design

This research is an conclusive study to gain an understanding and insight into ethical beliefs of consumers in the saudi context.

Research Methodology

The Study’s Hypotheses

1

There is a significant positive relationship between ethical beliefs and purchase intention.

2

There is a significant negative relationship between ethical beliefs and purchase intention.

Research design

Research Methodology

The Research Sample

Finding & Conclusion

FINDINGS

2-the ethicality of a firm's behavior is an important consideration

during the purchase intention.

1-Our findings provide marketing owners with new insight

into the factors influencing consumers' purchase intention.

3-they will reward ethical behavior by a willingness to pay higher

prices for that firm's product, and although they may buy from an

unethical firm, they wan to do so a lower prices which, in effect,

punishes the unethical act.

Recommendation

Limitations of the research suggest some caution in terms of the cross sectional method and non-probability sampling method utilized, the possibilities of social desirable answers, and limitations of scenario approach used.

Suggestions for future research include longitudinal approach, cross-cultural perspective, alternative ethical theories and to include and investigate other antecedents that might affect consumer ethical beliefs and intention.

Finally ..

As Mandela says ..

"Vision without implementation is just a dream, implementation without vision is just a waste of time, vision and implementation combined, they can change the world."

So it's not difficult to change the world.