Introducing
Prezi AI.
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Loading…
SWOT Analysis Lidl
18
Transcript
Lidl SWOT Analysis
Dartford and Gravesend Stores
Alessandro Ferrazza
25/11/2019
Strengths
STRENGTHS
- Limited general merchandise product range and own brand labels.
- Efficient operations strategies.
- Investment in their employees.
Product Range and Private Labels
Product Range
- Low prices without compromising quality.
- 90% of products are own brand labels.
- The success of the Deluxe range.
- Catering for dietary requirements.
EFFICIENT OPERATIONS
STRATEGY
Operations
- Efficiency measures in store design.
- Cross-training staff to increase productivity.
- Investment in technology e.g. self-service checkout systems.
Investing in Employees
Employees
- Investing into training and development.
- Higher Living Wage.
Weaknesses
- Limited product range and brands.
- Lack of continuity of product availability
- Efficient nature of customer service.
WEAKNESSES
Limited Product Range and Brands
PRODUCT RANGE
- Competitors have a large range of departments and services in store.
- Appeals to 'One-Stop-Shop' customers.
- Confusing customer journey - bakery - chilled - clothing & electrical - ambient - Frozen - chilled - ambient - toys.
EFFICIENT CUSTOMER SERVICE
CUSTOMER SERVICE
- Limited number of staff available on the shop-floor for customer queries.
- Uncomfortable shopping experience for customers that may need more help than others.
- Long queues due to a small number of checkouts open at pick times.
- Messy display and product merchandisers
Opportunities
OPPORTUNITIES
- Increasing disposable income, increasing consumer spending.
- Attracting customers form competition.
- Loyalty scheme.
- Expansion of Lidl's online platform.
INCREASED CONSUMER SPENDING
CONSUMER SPENDING
- Steady growth in the UK average household disposable income.
- Unemployment rates as low as 3.8%.
- More indulgent and impulsive spending.
LIDL'S ONLINE PLATFORM
ONLINE PLATFORM
- Rising dominance of online grocery shopping in the UK.
- Grocery delivery and/or collection service.
- Competitive advantage over current and emerging discount retailers. (only big 4 offer local delivery)
THREATS
- Increasing competition amongst discount retailers in the UK.
- The uncertain political climate of the UK post referendum and delay of Brexit.
- possible shortage of fresh produce from EU
INCREASING COMPETITION FOR DISCOUNT RETAILERS
INCREASING COMPETITION
- 'Jacks' stores opening in the UK, owned by Tesco which started from the north UK.
- ASDA (Gravesend) open 24/7
- Amazon Fresh entering the online grocery delivery service market in the UK.
- Announced re-launch of M&S food to order/delivery
UNCERTAIN POLITICAL CLIMATE OF THE UK
BREXIT CONSEQUENCES
- Longer transportation process across the border would not be ideal for 'just-in-time' delivery mechanism.
- Compromising quality of perishable goods.
- Lesser choice and availability of goods all year round.
- Higher costs of importing from Europe could cause inevitable price increases affecting both stores.
- Brexit effect on employment trends.
Choose a template
Presentations from around the world
Learn more about creating dynamic, engaging presentations with Prezi