- Threats are potential harm to a company.
- Such as: drought material costs, competition, and labor shortage.
Opportunities
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- Identify external factors that give an organization an edge
- Reduced tariffs
- Enable car manufacturer
- Expand sales
- In new market
- SWOT analysis is a tool to understand a company's position
- It uses quadrants to show strengths, weaknesses, opportunities, and threats
- Each quadrant provides insights into different aspects
- Points help identify advantages
- Points help identify disadvantages
- SWOT table displays internal and external factors
- Positives are shown on the left and concerns on the right
- Provides a visual representation of strengths, weaknesses, opportunities, and threats
- Facilitates understanding of the relationship between these factors
- Helps in analyzing the company's current position and future prospects
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Strengths
- Strong brand
- Loyal customers
- Strong balance sheet
- Unique technology
- Attracting new investors
- Weak brand
- High turnover
- Debt
- Supply chain issues
- Lack of capital
WEAKNESS
- SWOT analysis identifies and assesses strengths, weaknesses, opportunities, and threats.
- It analyzes internal factors like strengths and weaknesses.
- It also analyzes external factors like opportunities and threats.
- SWOT analysis shapes current and future operations.
- It helps set strategic goals.
SWOT analyses are useful for individuals too. It helps with self-reflection and setting personal improvement goals.