Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Copy of Sexual Pleasure
5
GROUP GREEN
BACKGROUND
THE CASE FOR HER
TEEN VOGUE
What the brief say about female sexual pleasure ?
Sexual pleasure and satisfaction have profound impacts on our physical and mental health. Usually men learn it at a young age and our culture supports male entitlement to pleasure. However, female sexual pleasure has long been neglected in education, research and society as a whole, which remains taboo and poorly understood.
This silence has led to real consequences !
60%
59%
can label a diagram of male body
45%
35%
don't know where the vagina is
can label female anatomy
YouGov
Eve Appeal
RESEARCH ROUND 1
METHOD
RESEARCH
ROUND 1
CONCLUSION
What people say about female sexual pleasure ?
Online Survey
online questionnaire of people around us
Data Mining
social media analysis of Twitter
Attitude towards female sexual pleasure
IMPORTANT OR NOT ?
EMBARRASSED OR NOT ?
Knowledge about female sexual pleasure
NO
YES
THROUGH WHICH CHANNEL ?
INITIALLY OR NOT ?
a data set showing how people around us think of female sexual pleasure
lack of a wider range of people's attitude towards female sexual pleasure
online discussion about female sexual pleasure
Formula = (sexual pleasure) OR (orgasm) OR (satisfaction) OR (arousal)
809
good
great
happy
healthy
comfortable
excited
evil
bad
terrible
awful
ashamed
selfish
online discussion about female sexual pleasure
female sexual pleasure in any context were more visible, but women would be more likely to find happy relationships with whoever they love.
They said sexual pleasure is a taboo but how is God’s gift a taboo......
So many women do it without enjoying it !
Scientists cannot find the biological purpose of the female orgasm. There is a good reason for that. It is not biological but spiritual.
Men only care about you when it’s time for them to get something from you aka pleasure......
Regardless of with whom or how you enjoy sex - communication is key.
They think sex is shameful and women should be ashamed of their sexuality.
Conclusion in research round one
Some statements in the brief are proved to be true, mainly the gender gap in relation to sexual pleasure.
Female sexual pleasure is usually connected to the relationship with partners rather than a self-related issue.
Women feel ashamed and embarrassed to seek sexual pleasure initially.
research round 2
METHOD
RESEARCH ROUND 2
CONCLUSION
How do YouTube videos shape audience understanding of sexual pleasure?
content analysis
content analysis of YouTube videos about female sexual pleasure
discourse analysis
analyze the video content in detail and combine it with the interview
- Why these 50 videos?
performance
Interpretation
25
50 videos on
Youtube
tools
comic
25
- Suggestions and experiences to improve women's sexual pleasure
What are the themes of these videos?
kissing
masturbation
self-pleasure
spanking
sex position
orgasm
(*^▽^*)
massage
G-spot
breast
BDSM
cunnilingus
most popular theme
Why choose content analysis?
Content analysis is a research technique that is based on measuring the amount of something (violence, negative portrayals of women, or whatever) in a representative sampling of some mass-mediated popular art form (Berger 1991,p. 25)
- content of the videos
Who is dominant in the videos?
interaction characterized by emotional communication
Are women speak up about their needs?
Is the importance of orgasm diminished ?
YES
NO
Why discourse analysis?
Critical discourse analysis is "a type of discourse analytical research that primarily studies the way social power abuse, dominance, and inequality are enacted, reproduced and resisted by text and talk in the social and political context” (Van Dijk 2001, p. 349）)
Conclusion in research round two
future Plan
FUTURE PLAN
How do YouTube videos shape the understanding of female sexual pleasure?
details
explanation
Procedure
INTERVIEW
Qualitative analysis method:
semi-structured
baseD on a broad outline of Interviews.
flexibly maKING adjustments according to situation.
THE FORM OF INTERVIEW
individual
Online
THROUGH VIDEO CHAT ON SOCIAL MEDIA
ADVANTAGES
limitations
Semi-structured interview is more flexible, in-depth conversations. explores respondents’ feelings, emotions, experiences and values within their “deeply nuanced inner worlds” (Gubrium and Holstein, 2002, p. 57).
The subjectivity of the researcher may impact the data
not burdened by the resources and lengthy access negotiations often needed for observational studies. (Hansen, A. and Machin, D. 2013, p.235)
not to generalize to wider populations
individual interview is an effective way to address sensitive and personal topics
the setting of interview inevitably exerts a ‘framing’ influence on the nature of participants’ responses
It's relatively cheap and saves time
comment analysis
quantitative analysis method: comment analysis
YouTube users frequently express their emotions and attitudes in comments (Schultes, 2013, p.671), Content analysis enables research to analyze written, visual, and verbal information (Cole, 1988, p.198) and analyze user perceptions and feedback on YouTube video. However, since the content analysis dataset is focused on specific YouTube videos and the comments below are not all relevant and useful (Siersdorfer, 2010, p.899)
Interview
interview about how YouTube videos shape understanding of sexual pleasure
Web content analysis
analysis the comments below YouTube videos to conduct people's attitudes
Web content analysis
50 videos
250 comments
Random sampling
- Random sampling could explicate the differences between the data samples more precisely (Patton, 2005, p.105).
- Select 30 participants randomly by promoting this research in various media platforms .
Participants
- Participants are required to have previous experience with masturbation or partnered sex, and do not experience sexual violence.
- To be comfortable discussing sexual issues.
Age
Sexual identity
Basic information
Race
Relationship Status
Interview
Questions
Education
Male sexual
pleasure
Three
Parts
Masturbation
Female sexual pleasure