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Gosip is a sit-down premium Mexican restaurant that is driven by a passionate chef who believes in giving his guests not just an authentic Mexican taste but a true Mexican experience.
One needs to come to Gosip to experience Mexico right in Pune. The team does not believe in subsitituting ingredients, but in sourcing authentic products to deliver the real deal to the clients walking in.
Tastes never experienced before
A unique bar experience
Never heard of dishes and ingredients
Here are a few of the issues that the restaurant is facing.
The restaurant is facing a low rate of walk-in. Typically, 5 out 11 tables are occupied.
The frontage of the restaurant is small in proportion to the size of the diner. This gives the illusion that this is a small eatery as opposed to being a full fledged restaurant.
No communication is made to let passers by know that this place specialises in Mexican Cuisine.
Here are some of the factors that seem to be affecting your business.
There is a huge lack of knowledge of Mexican food in the local area.
Nothing in the name suggest that this is a Mexican restaurant and that alcohol is also served here.
There is a lack of knowledge pertaining to the offers that are put out by you.
There is a dearth of events that could pull crowds. No one understand this as a credible venue to host their events either.
The menu font is also too cluttered for individuals to read out from.
Don't Isolate
We believe in integrating various technical, digital and assets in whatever we do.
Collaborate
We involve with a variety of content creators to produce co-created and co-branded content.
Deciphering studies
We use global data to create and manage online assets, thus keeping you always ahead of the curve.
We believe that any marketing activity must not only result in increased brand awareness, but also in increased sales.
Our clients trust us to create a cohesive branding and marketing bucket that would convey the brand's message both subliminally and overtly.
We believe in customising our creatives to blend what the audience likes to hear from the brand along with the brand ethos.
Our strategy doesn't just stop at digital media. We specialise in integrative on-ground marketing activities with digital and technological platforms.
Our solutions go beyond marketing. We also provide business solutions that can help our clients increase revenue, reduce costs, increase brand awareness and cut down on a variety of the overhead costs.
We have over a decade's experience in digital media and marketing. We also specialise in creating campaigns for brands of all sizes.
Most importantly, we bring our vast experience of the F&B Industry to the table.
Seeing a change in audience quality
Seeing an increase of 15% in engagement
Increased brand awareness, reviews and check-ins by 40%
Increased Delivery by 30%
Increased Revenue by 3 times
Decreased logistics and overhead costs by 20%
Overhauling
The Brand needs an uplift.
The name doesn't suggest anything Mexican.
The branding and interiors need to be Mexican.
The signage is misleading.
Understanding all these issues, we propose a shift in branding, identity and approach.
Results
Expected
Content
Appeal
Use of memes and also humorous quotes describing food or alcohol experience is known to get extensive engagement along with increased sharing.
We will share images of the food presented here. We also intend to create a bank of videos showcasing our choicest dishes.
We encourage the hosting of events, festivals, offers and discounts. We have successfully noted the efficacy of events like poetry open mics, performance gatherings, coffee enthusiasts, travelers, bloggers and more.
We have, with limited success, noted a significant rise in brand recall when brands share images and other content created by the customers and patrons.
Content about the crews details along with the recipes of some not-so-popular dishes and drinks that are off-the-menu will bring in increased engagement.
Did you know that trivia and unknown facts get over 20% shares in engagement?
Adding some information about Mexican culture, society and the nation.
Animated videos and GIFs get more shares as Facebook and Instagram push such content out at a higher rate than other content forms.
You are posting erratically, which results in a haphazard spike in your engagement. Your engagement needs to be bumped by trying newer forms of posting. We also see the need to spend on Facebook and Instagram as well as to collaborate with others.
All brand designs can be left on to us. We can take care of the following:
Posters
Tent Cards
Merchandise
Loyalty Cards
Packaging Material
We shall help in managing your brand on social media and in managing responses to users. We also will help in consulting for newer content forms for the same.
We will be in charge of spending and managing all spends campaign to help you reach the right audience. We will also be in charge of ad and audience management as well as course correction through the duration of the campaign.
We will help you host and plan for events. We will also help in creating a perception for event organisers to rely on the cafe as a reliable venue for their ventures and for their events.
What
Your
Brand
Needs.
High user buzz on social media
10% engagement on Instagram
Click to edit text
6% engagement on Facebook
Increased check ins
High Delivery
Visibility on Google, Zomato and Swiggy
We need to host events such as open mics, blogger and traveller meet ups and more.
We can also build a reputation for organisers to come and use the space as a venue to organise meet ups for like-minded people.