Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

Gosip Gastrohub

SUMMARY

ABOUT

Here's a brief of what we understand about you.

The Place

WHAT IS

GOSIP

Gosip is a sit-down premium Mexican restaurant that is driven by a passionate chef who believes in giving his guests not just an authentic Mexican taste but a true Mexican experience.

THE GOSIP STORY

IMPACT

WHAT ABOUT GOSIP

Why Gosip?

One needs to come to Gosip to experience Mexico right in Pune. The team does not believe in subsitituting ingredients, but in sourcing authentic products to deliver the real deal to the clients walking in.

KEY

ELEMENTS

Tastes never experienced before

A unique bar experience

KEY

ELEMENTS

OF GOSIP

Never heard of dishes and ingredients

DIVING DEEPER

DIVING DEEPER

Here are a few of the issues that the restaurant is facing.

One

Uno

The restaurant is facing a low rate of walk-in. Typically, 5 out 11 tables are occupied.

Dos

The frontage of the restaurant is small in proportion to the size of the diner. This gives the illusion that this is a small eatery as opposed to being a full fledged restaurant.

Two

Three

Tres

No communication is made to let passers by know that this place specialises in Mexican Cuisine.

ISSUES

Here are some of the factors that seem to be affecting your business.

Ignorance

There is a huge lack of knowledge of Mexican food in the local area.

Branding

Nothing in the name suggest that this is a Mexican restaurant and that alcohol is also served here.

Awareness

There is a lack of knowledge pertaining to the offers that are put out by you.

Events

There is a dearth of events that could pull crowds. No one understand this as a credible venue to host their events either.

Menu

The menu font is also too cluttered for individuals to read out from.

A BIT ABOUT US

Why inc.ognitus?

Integrate

Don't Isolate

We believe in integrating various technical, digital and assets in whatever we do.

Involve

Collaborate

We involve with a variety of content creators to produce co-created and co-branded content.

Infer

Deciphering studies

We use global data to create and manage online assets, thus keeping you always ahead of the curve.

What keeps us

a cut above?

Core Belief

We believe that any marketing activity must not only result in increased brand awareness, but also in increased sales.

Branding

Our clients trust us to create a cohesive branding and marketing bucket that would convey the brand's message both subliminally and overtly.

Creatives

We believe in customising our creatives to blend what the audience likes to hear from the brand along with the brand ethos.

Strategy

Our strategy doesn't just stop at digital media. We specialise in integrative on-ground marketing activities with digital and technological platforms.

Solutions

Our solutions go beyond marketing. We also provide business solutions that can help our clients increase revenue, reduce costs, increase brand awareness and cut down on a variety of the overhead costs.

Experience

We have over a decade's experience in digital media and marketing. We also specialise in creating campaigns for brands of all sizes.

Most importantly, we bring our vast experience of the F&B Industry to the table.

Case Studies

Vintage Cafe

Seeing a change in audience quality

Seeing an increase of 15% in engagement

Increased brand awareness, reviews and check-ins by 40%

Twisties

Increased Delivery by 30%

Increased Revenue by 3 times

Decreased logistics and overhead costs by 20%

SOLUTIONS

Overhauling

A relook at the issues

The Brand needs an uplift.

A relook at the issues

The name doesn't suggest anything Mexican.

A relook at the issues

The branding and interiors need to be Mexican.

A relook at the issues

The signage is misleading.

Therefore

Understanding all these issues, we propose a shift in branding, identity and approach.

Presenting

  • The name is simple enough for people to remember and conveys that we are a Mexican restaurant.

  • The hat is giveaway sign as is the name.

  • The red denotes spice.

  • The yellow denotes the Sun.

  • The triangular shape signifies the Aztec Pyramid.

Results

Expected

Here's what we expect with the newer branding.

Reduced Costs

Brand Visibility

Higher Sales

High Engagement

More Events

Increased Walkins

Content

Appeal

Humour

Use of memes and also humorous quotes describing food or alcohol experience is known to get extensive engagement along with increased sharing.

Food Porn

We will share images of the food presented here. We also intend to create a bank of videos showcasing our choicest dishes.

Events

We encourage the hosting of events, festivals, offers and discounts. We have successfully noted the efficacy of events like poetry open mics, performance gatherings, coffee enthusiasts, travelers, bloggers and more.

User Generated Content

We have, with limited success, noted a significant rise in brand recall when brands share images and other content created by the customers and patrons.

Crew, Recipes and Tricks

Content about the crews details along with the recipes of some not-so-popular dishes and drinks that are off-the-menu will bring in increased engagement.

Food and Drinks Trivia

Did you know that trivia and unknown facts get over 20% shares in engagement?

Intro to Mexico

Adding some information about Mexican culture, society and the nation.

Animages

Animated videos and GIFs get more shares as Facebook and Instagram push such content out at a higher rate than other content forms.

Currently...

You are posting erratically, which results in a haphazard spike in your engagement. Your engagement needs to be bumped by trying newer forms of posting. We also see the need to spend on Facebook and Instagram as well as to collaborate with others.

Branding and Designing

All brand designs can be left on to us. We can take care of the following:

Posters

Tent Cards

Merchandise

Loyalty Cards

Packaging Material

Social Media

We shall help in managing your brand on social media and in managing responses to users. We also will help in consulting for newer content forms for the same.

Ads and Spends

We will be in charge of spending and managing all spends campaign to help you reach the right audience. We will also be in charge of ad and audience management as well as course correction through the duration of the campaign.

Events and Venue

We will help you host and plan for events. We will also help in creating a perception for event organisers to rely on the cafe as a reliable venue for their ventures and for their events.

What

Your

Brand

Needs.

High user buzz on social media

10% engagement on Instagram

Click to edit text

6% engagement on Facebook

Within the next year, here's what you will need.

Increased check ins

High Delivery

Visibility on Google, Zomato and Swiggy

Events

Venue

We need to host events such as open mics, blogger and traveller meet ups and more.

We can also build a reputation for organisers to come and use the space as a venue to organise meet ups for like-minded people.

We are all ears... any questions?

Learn more about creating dynamic, engaging presentations with Prezi