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Brazilian Entrepreneurial Ecossystem

Wednesday | March 20, 2024

$10.25

Vol XCIII, No. 311

World Economic Forum - OECD Countries

Prof. Marcus A. Y. Salusse (PhD)

Two Worlds and Many Regional Realities

Necessity and Life Style

Gazelles and Unicorns

Brazil: The Land of Unicorns in LATAM

Doing Business in Brazil - Focus on SP & RJ

30,3% of the adult population

of Brazil comprises

42,2 million individuals

  • The report compares business regulations in countries (2002 / 2020)

  • Brazil´s ease of doing business rank

was 124 of 190 countries in 2020

  • São Paulo and Rio de Janeiro

  • Time to open a business (average):
  • From 101 days (2018) to 13,5 (2020)
  • OECD high income 9.2 days
  • Latam & Caribean 28.8 days

Brazil finished 2022 with 21 unicorns...

... and 14 potentials

DISTRITO 2022: Corrida dos Unicórnios

https://archive.doingbusiness.org/en/data/exploreeconomies/brazil

Why Brazil Still Has So Many Opportunities?

Institutional Voids

EARLY 2000: BRAZIL, A RISING STAR (?)

ANOTHER LOST DECADE (!?)

Financial and Banking System

Education

Bank concentration: percent of bank assets held by top three banks

Example

Health Tech Ecossystem

https://www.ft.com/content/40961d14-f493-422c-9eb6-4d9949716301

https://www.ft.com/content/40961d14-f493-422c-9eb6-4d9949716301

Logistics & Mobility

Booming Ecosystem

CAGR (Compound Annual Growth Rate)

Health

Others

Real State

US$ BY 2022

B2B Services

Thank You!

Prof. Marcus Salusse (PhD)

marcusays@insper.edu.br

linkedin/marcus.salusse

2009

2013

2021

2016

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