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CONTENT MARKETING FUNDAMENTALS

IRENE RAIMONDI

CONTENT MARKETING

WHAT IT IS

  • CREATION AND SHARING OF VALUABLE, RELEVANT AND MEANINGFUL CONTENT RELATED TO YOUR BUSINESS AND PRODUCT INDIRECTLY

  • THE MAIN PURPOSE

-HELP OFFERING A SOLUTION

-FULFIL A DESIRE

-ENTERTAIN

BUILD TRUST!

ONLINE VISIBILITY DRIVE ACTIONS

BRAND POSITIONING ENGAGEMENT

SELL!

STRATEGY

WHY DO YOU NEED A STRATEGY?

  • TARGET THE AUDIENCE PROBABLY INTERESTED OR ADAPT THE CONTENT TO THE CURRENT AUDIENCE

  • KNOW THE CHANNELS

  • DEFINE GRAPHIC FEATURES AND THE FREQUENCY

  • DEFINE BRAND VALUES TO TRANSMIT

  • GIVE A STRUCTURE

  • THROUGH A CONTENT MARKETING CALENDAR, PLAN IN ADVANCE

  • SCHEDULE TO SAVE TIME

  • EXPERIMENT TO SEE WHAT WORKS

CHANNELS

A LOT...

TYPES

-BLOG

-EMAIL

-SOCIAL MEDIA

-FORUMS

-YOUTUBE

CHANNELS

&

TYPES

-ARTICLES

-DISCUSSIONS

-VIDEOS

-IMAGES

-POD-CASTS

-WEBINARS

-ADS

HOW CAN KOTEVE HELP YOU?

DEFINE YOUR STRATEGY

KOTEVE

YOUR AUDIENCE

YOUR PURPOSE

+ CONTENT

IDEAS

YOUR CHANNELS

YOUR LANGUAGE

YOUR TYPES OF CONTENT

Contact us!

info@koteve.com

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