Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Grant's Genius
Marketing proposal
for
Fundamental
The Brief
The entire "Elder Care" Industry is behind the times when it comes to marketing. My goal is to implement a few simple tactics that take what we're currently doing with sales calls and collateral one step further
The Brief
Blogs & Social
Marketing to future patients and their family's
Objectives
1.
Blog posts with useful tips and info
2.
Outcomes and other positive news
3.
Linkedin, Facebook, facility websites
One Step Further
Strategy
Blogs
Deliverable 1
Blog posts on informative topics. We want this content geared for patients and their family members to read.
Google Reviews
Deliverable 2
We want these reviews to not only reflect a high star rating, but also highlight the people at these facilities. Google reviews are the first thing a person sees when they search a facility or punch it into their GPS.
Mail Chimp
Deliverable 3
Marketers collect hundreds of emails from liaisons and case managers of hospitals, hospice, Assisted Living, etc. By compiling these emails into a database we can send weekly mass emails about outcomes, upcoming events, news, or whatever we want. Best part is it's free!
Next steps
- Creating weekly micro-blogs. I have already created and example.
- Liaisons can begin to ask for reviews from tours, family members, and follow ups after patients have admitted.
- Compile email addresses from current contacts and create a template to send weekly emails.