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Amkette Pocket Blast FM Radio: A Strategic Review
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Amkette Pocket Blast FM Radio with Bluetooth Speaker: Product Review
PRODUCT OVERVIEW
- Portable and versatile device
- Allows FM radio and Bluetooth streaming
- Competitive pricing
- Positive customer reviews on Amazon.in
- Ranked #24 in Portable Bluetooth Speakers category on Amazon.in
MARKET ANALYSIS
Rapidly growing market with a CAGR of 10.5% from 2021 to 2028
Increasing demand for wireless audio devices
MARKET
ANALYSIS
Popularity of portable speakers among millennials
Travel boom after COVID-19, strengthens the demand for this category.
Amkette Pocket Blast
REVIEW
STRENGTH
- Highly portable
- Bluetooth connectivity for music streaming
- Unique FM radio feature
- Competitive pricing
- Compact size, FM radio, Bluetooth, and affordability
STRENGTH
AREAS TO WORK ON
- Limited battery life of up to 6 hours
- Sound quality may not be as powerful as higher-priced competitors
- Does not include other features like voice assistants or smart home integration
AREAS TO WORK ON
- Improve battery life and sound quality, and highlight FM radio functionality for unique value proposition.
- Add additional features like waterproofing or smart home integration, and improve FM radio reception.
- Expand product line with added features, and improve marketing and branding efforts.
- Add new features like waterproofing, shock resistance, and longer battery life, and focus on unique features like FM radio functionality.
SOLUTIONS
COMPETITIVE ANALYSIS
COMPETITION
Marketing Strategies
- Our product: emphasizes affordability and convenience.
- JBL Flip 5 Portable Bluetooth Speaker: emphasizes sound quality, durability, and premium features.
- Boat Stone 170 Portable Bluetooth Speaker: emphasizes water-resistant and shock-resistant features for outdoor use.
- Sony SRS-XB12 Wireless Extra Bass Bluetooth Speaker: emphasizes superior sound quality and extended battery life.
MARKETING STRATEGIES
- Our product: positioned as an affordable and convenient option for users who want to enjoy music and FM radio on-the-go.
- JBL Flip 5 Portable Bluetooth Speaker: positioned as a premium option for users who prioritize sound quality and durability.
- Boat Stone 170 Portable Bluetooth Speaker: positioned as a rugged and durable option for outdoor enthusiasts.
- Sony SRS-XB12 Wireless Extra Bass Bluetooth Speaker: positioned as a premium option for users who want enhanced bass and sound quality.
Product Positioning
PRODUCT POSITIONING
- Our product's marketing: primarily focused on e-commerce platforms such as Amazon.
- JBL Flip 5 Portable Bluetooth Speaker: marketed through social media and influencer collaborations.
- Boat Stone 170 Portable Bluetooth Speaker: marketed through social media and targeted advertising aimed at outdoor enthusiasts.
- Sony SRS-XB12 Wireless Extra Bass Bluetooth Speaker: marketed through social media and influencer collaborations.
Marketing Channels
MARKETING CHANNELS
ROAD AHEAD
ROAD AHEAD
• Emphasize the unique selling point of our product, i.e., the FM radio feature.
• Highlight the product's portability and convenience for outdoor activities.
• Increase awareness about the long battery life of the product.
• Collaborate with influencers or music enthusiasts to promote the product on social media platforms.
THANKYOU
Conclusion
CONCLUSION
The Amkette Pocket Blast FM Radio with Bluetooth Speaker is a competitive and affordable product in the portable Bluetooth speaker market, but there is still room for improvement in areas such as battery life, sound quality, FM radio reception, and marketing strategies. By focusing on these areas, we can continue to stay ahead of the competition and increase sales growth.