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The Four Drive Theory (Lawrence and Nohria)

Prezi made by: Cindy Lim, Bill Huynh, Don Nguyen and Spyros Golfis.

What is the Four Drive Theory?

The Four Drive Theory or the Lawrence and Nohria theory was established in 2001, by Paul Lawrence and Nitin Nohria from the Harvard business school.

The four basic motivational needs to drive people are:

The drive to acquire

The drive to bond

The drive to comprehend

The drive to defend

More about the Four Drive Theory

More about the Four Drive Theory

•These drives are built around our understanding of human psychology

•Drives act independently of each other unlike Maslow’s theory where you must satisfy one theory to move up the hierarchy

•Although, cannot substitute one drive for another

•In satisfying the four drives, the manager needs to find out the needs profile of their subordinates and develop and implement business-wide policies.

The Drive to Acquire

Relates to both basic and complex needs

Basic needs relates to necessities for survival such as:

•Clothes •House •Money

•Food •Water

Complex relates to achievements such as:

•Status •Power •Promotion

The Drive to Acquire

•Designed to distinguish good and poor performers.

•If it becomes too strong, then it can lead to over-competitiveness and have a negative impact on the work team

•Manager rewards an employee with praise, recognition, promotions etc. for his/her hard work

The Drive to Bond

A drive to bond is the urge employees to find, connect, seek others and to engage them.

To drive bond between the people/management within the business

Need to develop/maintain a positive (corporate) culture within the business-This is can be achieved through mission, vision and values statements, implementing policies, choice of management styles,

Important to Seek/connect with others – Families, peer groups, the community,

The Drive to Bond

This leads to improved friendships, openness, closeness, bonding, relationships, engagements and encourages teamwork (Form positive trusting social relationships)

Furthermore it motivates the employees as they feel they belong with the business

If this basic motivational need is not met, it will lead to individualism

The Drive to Comprehend

The drive to learn in a business and be motivated to grow as a person.

•Employees will be motivated if their job is challenging and encourages them to grow, learn and explore.

•This results in lower staff turnover and higher job satisfaction.

•Managers should ensure that the jobs being provided are meaningful, challenging and offer a potential for growth.

•However, jobs on the other end of the scale, that are monotonous, demoralise employees and lead to higher staff turnover.

The Drive to Defend

Links to fear and resistance to change such as:

•grievance resolution

•decision-making

•Performance management

•Work-life balance

•Staff welfare

The drive to defend centres around our instincts

to not only defend ourselves but:

•Our family and friends

•Property

•Accomplishments

•Beliefs

•Ideas against external threats.

The Drive to Defend

As a manager, the responsibilities in implementing the drive to defend are:

•To assist subordinates to overcome fear or resistance to change

•To apply the participative management style which involves open communication, delegation and decentralised decision making

How each of these drives can be implemented in a business

How each of these drives can be implemented ...

There are certain ways each of these motivational drives can be established in a business from coporate culture to rewards.

How the drives can be implemented

How the drives can be implemented

Drive to Acquire:

•The business should provide rewards to the employees so that they have something to drive towards acquiring.

Drive to Bond:

•Develop a corporate culture that engenders a strong sense of working as a team and emphasises on team spirit.

How the drives can be implemented

Drive to Comprehend:

•Having a job design which is intriguing and encourages employees to learn and to grow is the key. A job that stimulates one’s curiosity is more likely to have a higher performance level by the employee.

Drive to Defend:

•The way for this to be implemented is by having a workplace which is fair to all employees and encourages a good balance between work and life.

WORLD OF WARCRAFT

WOW

ADVANTAGES

OF THE FOUR DRIVE THEORY

ADVANTAGES

ADVANTAGES

Increase/Encourages team work performance

Increased employee motivation, morale, confidence-Feel they belong with the business

Build long term relationships

DISADVANTAGES

OF THE FOUR

DRIVE THEORY

Disadvantages

Disadvantages

•If one drive dominates, personal and business outcomes become unbalanced

•Each drive cannot be substituted for one another.

•If one of the drives isn’t followed, then it can have a negative impact on the

business

•They all have to followed by an equal amount

•Using the method for every employee to satisfy each drive won’t work as the theory is based on the management’s understanding on human psychology

BIBLIOGRAPHY

CAMBRIDGE VCE BUSINESS MANAGEMENT 3&4

BIBLIOGRAPHY

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