61
SUBIC BEACH,
THE PINK BEACH IN
MATNOG,
SORSOGON
GROUP MEMBERS
Group Members
audencial, alicia
TONGA, JENNY
reyes, kirk
INTRODUCTION
The home of this rare destination that has a pinkish beach sand is in Matnog, Sorsogon. Matnog is a coastal municipality at the southmost tip of Sorsogon, the place has been gaining ground as a must-visit destination in Region 5, the Bicol Region, it is because of its various sun-kissed islands that are some are white and some are pink. In addition, with its crystal clear waters, lush vegetation chalky beaches, and rich marine life it provides endless opportunities to explore, play, and unwind. If there’s a grey-sand beach, a white-sand beach, and a black-sand beach, pink-sand beaches are also a thing. It may not seem obvious in photos, but the pinkness of Subic Beach will amaze you when you get there. Base on my reasearch, everyone can see the red coral pieces that looks like tiny particles on laundry detergent powder. There are thousands of broken coral particles everywhere that they transformed the white fine sand into a fairytale-looking one.
INTRODUCTION
THE PROBLEMS AND IT'S SOLUTION
PROBLEMS AND SOLUTIONS
1) Accommodation/Food and Beverage Services
PROBLEM 1
1) Build small hotels in the beach to accommodate all the tourist, and in that way they can stay overnight in the beach with a relaxing place to rest. Tents can be set-up in the beach but the comfortness is different when tourists are resting in a quiet and cold room, hotels can also provide jobs to the locals and when there is hotels there will also be food and beverage services that the beach do not have. It is so hassle for the tourist to buy the foods that they will cook in the mainland and bring it in the beach where they can prepare and cook it, but if there are hotels there will be a dining place like restaurants or cafeterias for the convenience of the tourist.
SOLUTION 1
PROBLEM 2
2) Tourism Products
2) In my researches, I didn’t see any tourist to have tourism products and that means subic beach are not focused on doing such thing. Making and selling tourism products such as souvenier items and foods can generate employment to the locals and it will also generate income. So it is advisable to make and sell tourism products that can also be one way or promoting and advertising the amazing destination.
SOLUTION 2
TITLE
Click to edit text
3) Tourism Promotions and Advertisements
PROBLEM 3
3) Many people like us here in Metro Manila are not familiar to this beautiful destination, maybe this is because of poor or insufficient promotions and advertisements. In this problem, there is a simple solution which is to make and spread proper promotions and let other people see the uniqueness and wonderfulness of Subic Beach, by doing this it can attract many visitors here in our country and also in other countries as well, the destination just need the proper and compelling promotions and advertisements.
SOLUTION 3
PRODUCT AND SERVICES
PRODUCTS AND SERVICES
Snorkeling
to see the beautiful marine life of the Pink Beach of Sorsogon
SNORKELING
SUNBATHING
to tan your skins in the rare sand of Subic Beach.
SUNBATHING
COOKING AND GRILLING
to prepare your own food in your own way of cooking.
COOKING AND GRILLING
ISLAND HOPPING
to visit the different islands near the Subic Beach.
ISLAND HOPPING
KAYAKING
to explore and experience the beautiful waters within the beach.
KAYAKING
VISITING CAVE
to have an experience to visit the Calintaan Cave
VISITING CAVE
VISITING LAGOON
to visit the Juag Lagoon
VISITING LAGOON
VISITING VOLCANO PARK
to step and visit the Bulusan Volcano Park.
VISITING VOLCANO PARK
VISITING HOT SPRING
to go in the Hot Springs of Irosin.
VISITING HOT SPRING
BONFIRE
- to experience a making bonfire and spend time with your family in the pinkish sands of Subic Beach.
BONFIRE
Marketing Strategy
- Social media promotions and advertisements.
- Making and selling tourism products.
- Making new tourism activities.
- Development of accommodations.
- Development of food and beverage services
Marketing Strategy
TARGET MARKET
There is no specific target market when it comes to age group, whether the tourists are coming from domestic or international.
TARGET MARKET
COMPETITION
COMPETITION
Determining competitors and having a SWOT Analysis towards the Subic Beach is a great step on knowing what business you are entering with. It would help in providing mechanism, techniques and strategies on how to be ahead from the competitors. Here is our SWOT analysis that is based on our researches about Subic Beach:
Strengths
Strengths
1) Easily accessible from metro manila area.
2) Beautiful pinkish beach sands.
3) Very clear and clean waters.
4) Diverse marine life.
5) Mobile network and Wi-Fi access are available
Weaknesses
Weaknesses
1) The beach’s size is small.
2) Do not have high rated accommodations.
3) Lacks of tourism products.
4) Lacks of tourism promotions and advertisements.
Opportunities
1) Generates employment to the locals if tourism products and promotions will be made.
2) Rare and unique beach features.
3) Higher tourists’ arrival if proper promotions and advertisements are generated.
Opportunities
Threats
1) Near competitor islands to the beach.
2) Climate change.
Threats
Indirect Competitor
Tikling Island
Indirect Competitor
logo
logo
tagline
pink sun rays
represent the influence, strength and opportunity of/for the local community in Pink Beach
pink sun rays
Leaf
Represent the nature of Sorsogon. The activities and product that you can experience in Pink Beach .
leaf
WHALE
represent the province of Sorsogon the Land of Kasaganahan or Prosperity.
WHALE
WAVES
represent the divine, pristine and unique pink sand beach in Sorsogon