Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
106
Green Cafe
You choose it, we mix it.!
Green Cafe
Green Cafe
You choose it, we mix it!!
Consumer Buying Behavior
STP
Buying Behavior
Consumer Buying Behavior
Lifestyle;
Health
Word of Mouth;
Peer group;
Social Media
Canteen;
Local Vendor;
Online delivery
Quality;
Accessibility
Health benefit;
Offers;
Subscription
Factors affecting
Consumer Behavior
Extrinsic
Intrinsic
- Personal
- Psychological
- Personality
- Social Awareness
- Health Consciousness
- Group Membership
- Role & Status
Green
Sandwich
Raw Juices
Milkshakes
Fruit / Salad plates
Gym Goers
P
Walkers
P
Health
Conscious people
(Primary)
Players
P
Grid
Yoga
P
Others
P
S
Students
S
Professor
S
Non Health
Consciousness
(Secondary)
Admin
S
Others
High Nutrition
Green Cafe
Customized juices
(Raw)
Milk Shakes
Subway
Mapping & Positioning
Local vendors
Mapping &
Positioning
Low Cost
High Cost
Fast food
brands
IIHMR Canteen
Flavored
fruit drinks
Sugared soft drinks
Low Nutrition
Product
Marketing Mix - 4 P's of Marketing
PRODUCT
Actual product
Membership
Ease of
payments
Green Cafe
You choose it, we mix it
Packaging
Pre-booking
Hygiene
External and Internal quality check of Raw materials, process of preparation and delivery of the services
Quality Level
Levels
of product
Cold Pressed
Healthy and Nutritious
Food & Beverages
Variety
100% natural
Customization
Delivery of
services
Core Benefits
Augmented product
Combo offers
Product
Decision
Product
Decision
Product Mix
Product Mix
Single line of product i.e. food and beverages with 4 types of variants including salads, sandwiches, juices and smoothies/milk shake with various sub-variants in it.
Building
Brand
Building Brands
- Attributes: Health Promotion
- Benefits: Healthy, Fresh, Hygiene, Variety & Customization
- Values: Quality, No Adulteration, Feedback, Live kitchen
Strategies
Strategies
- Tie ups with hospitals, gym centers or providing franchise outlets and even opening the same in other colleges
- Adding and improvising the variants available in the menu.
Packaging
Packaging
Primary Secondary
- Re-use; Reduce; Recycle
Labeling
Labeling
- Best before 24 hours
- Shake well before use
- Contents
- Ingredients and its benefits
- Storage instructions
Introduction Stage
Product
Life Cycle
As we have a start-up, objective is provision of healthy food in the selective area of distribution, so the target population is less and hence the sales might be less with comparatively high cost per unit and negative profit. Extension promotion will be required.
Price
Marketing Mix - 4 P's of Marketing
PRICE
Costing and
Balance Sheet
Costing and Balance Sheet
1. Pricing Objective: Product Quality Leadership
We aim to provide best quality of product, which is already available in the market, therefore we will charge more than the competitor.
2. Determining the demand
- High Price Sensitivity
2. Price Quality Strategy
Pricing Strategy
3. Estimating Cost
- Fixed Cost = 49775 (monthly)
- Variable Cost = 140633 (monthly)
- Total Cost = 190408 (monthly)
4. Pricing Methods: Markup Pricing
We use cost+profit for determining the selling price.
Break Even Point Determination
We estimated that our per day consumption might be 110, and accordingly, per day per unit cost is 6346/110 = Rs 57.
Averaging the total sales of all the of the menu, per unit selling price is Rs 64.
Break Even Point
Profit = SP-CP = 7 per unit * 110 = 770 - 5% GST = 731.5 Rs per day.
Profit per month = Rs 21945 and per year = Rs 263340
Hence, to recover the initial investment, the payback period is 2.1 years.
PROMOTION
Promotion
Promotion
Objective
OBJECTIVE
AIDA MODEL
- Right consumer- Students, Administrative staff & Faculty.
- Right place- IIHMR University.
- Right Message- A Perfect Blend of Taste & Health.
CHANNELS
NON-PERSONAL
- Advertising Videos
- SOCIAL MEDIA MARKETING
- IIHMR Website
- IIHMR Instagram, Facebook
PERSONAL
- Word Of Mouth
- Pamphlets
- IIHMR Magazine, Brochure
- Events