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2
I.T Company
e-Marketing & Social Media Communication Plan
Objective
Online & Social Media Marketing Action & Evaluation Programs
Description
Presented by Ng Shuk Yee, Shirley
Lau Ka Yi, Sophie
Ho Ka Chak, Alex
Li Ho Hang, Howard
Yu Chi Ho, Alex
for Marketing Director
market & product category
About this report(A1), it is approached by the management of I.T to review its current-Marketing and social media strategy
Target audiences & influence these groups of customers to purchase the product
Major competitors and market trends
market & product category
The origins of I.T are simple concepts "Meet the needs of young people for taste and consumption in a unique fashion style."
I.T is a flagship multi-brand store, each appealing to contrasting individuals and tastes while retaining the passion that their company is renowned for. I.T shops are the home of sophisticated labels at the forefront of fashion
Our major competitor GU has been in business for 10 years since its establishment in 2006
- Its annual turnover has exceeded 100 billion yen.
- GU can grow rapidly is to maintain efficient awareness and always challenge.
They have encountered many challenges and many failed experiences, but "Failure is the mother of success."
GU's future goal is "Achieve a turnover of 1 trillion yen"
Target audiences & influence these groups of customers to purchase the product
I.T is a multi-channel approach.
It based on the groups of customers to purchase the product
-e-service quality
-time, price, easiness, trust, quality
-the popularity of its brank.
social media marketing
social media currently
Social media is a powerful market research tool, as we’ve explained in posts on Facebook Audience Insights, Facebook Custom Audiences and how to define our target market.
social media marketing
social media currently
social media currently used by young people is Instagram, we need to put more time and resources in it and need to set up a Twitter account and launch ads. Young people on Facebook started to use less Facebook frequency can reduce less investment resources.
social media marketing
Hong Kong's eMarketing and social media strategy budget is 700,000.Instagram budget is 400,000 because there are more daily active users; Facebook budget is 200,000 because there are many users and fewer teen users; Snapchat budget is 100,000, because it has many interesting features, and then it has more teen users.
Identify a slogan that can be used across platforms
Draw a storyboard for the web design
The theme is trendy for Japan and Korea style. We will use social media such as
Instagram, Facebook, and Snapchat to promote our company products.
We will design the label for our company such as #I.T. some customers buy our products post and tag the label on social media.
Also, If you join this activity, you have 10%off in the next shopping for I.T.It can increase our company’s interactive and sales.
E Marketing
and social
media campaign theme
Social media stories we will feature on the various platforms
The slogan is Go more forward, go more fashion. We hope customers wear our clothes
can become a fashion boys or girls. We hope our products can become mass trend.
The slogan is mixing the theme. It also has fashion and japan and Korea style.
Our company conducts warm story content. By attracting the attention of the audience, they may be a good way to increase the company's interaction with the audience. Start thinking of them as any other social content. The more we use social media, our company desire to share New products launched through images and videos. Trending in posting habits is also useful. For example, AR or GIF stickers have begun to show, and they are more attractive to users.
Plan of promotion
In the first two months, we will first find the KOL that is suitable for our company. I am creative throughout the process. li ho hang will be in charge. Then in the next three months, I will promote Instagram and provide discount codes. For customers to use After the promotion is over, we can count the number of discount codes used to understand the benefits of the promotion for the next promotion