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Digital Literacy
3
NH7 a user friendly app stands out as one of its kind with a fusion of Entertainment and Earning unlimited. Amalgamation of multiple social media features under one roof that pays user for every activity.
Key Features:
Get benefited on your very first step. NH7 pays a joining bonus of Rupees 25 to you as well as the referrer. Inviting more connects enables huge potential earning opportunity
Welcome to Digital Literacy workshop, an
initiative of NH7 (Network Highway Seven), a product of Rover Infotech Pte Ltd stands out as one of its kind Application with Fusion of Entertainment and Earning Unlimited. Our Motive is to Train and guide 5 lakh young and aspiring students with digital marketing skills.
We are the 1st company which has got patented for Amalgamation of multiple social media features under one roof that pays user for every activity having our Head office in Singapore.
Digital Literacy
by
NH7
Rover Infotech Pte Ltd Singapore based company into Product Development, Technology Consulting and Trainings.
It mainly focuses on 3 important characteristics i.e., Dependability, Customer Service and Uniqueness.
Agenda of Workshop:
To provide awareness on Digital marketing techniques by introducing
1. Digital Marketing
2. SEO / SEM
3. SMO / SMM
4. Traditional Vs Digital Marketing
5. Email & Mobile Marketing
6. Usage of Social Networking Sites
7. NH7 Vs Other Social Networking Sites
8. Self Sustainability
3.8 Million Searches
400 hours of Video uploaded. 7,00,000 Hours watched
29 Million Messages
The Evolution of Digital World
Today:
What happens in an Internet Minute?
200 Million Emails
$2,00,000 in sale
1.8 Million likes
600 New Websites Launched
What is marketing?
Marketing refers to a study and management of exchange and relationships. Marketing is an activity performed by company to promote buying and selling of products and services to customers and businesses. It’s a process of creating relationships and satisfying customers.
Introduction to Digital Marketing
Marketing includes activates such as advertising, selling and delivering products or services to customers.
Marketing can be classified into two phases.
Traditional Marketing and Digital Marketing.
Golden Age of Marketing or Early stage of Marketing known as Traditional Marketing.
Methods of Traditional Marketing:
Traditional Marketing
Print Media
Direct Mail
Broad Casting
Telemarketing
Advantages
Reach Local Audience
Reuse and Recycling
Familiar Marketing Method
New Audience Attraction
Dis-advantages
Static Text
Lack of time to Update Message
Expensive
No Possibility of Customization
Less Information Provided
Conversion of Traditional Media to Online
Lack of time and Ignorance of Ad Content
Forced on Customer
SMO
SEO
Google Places
SEM
(Google PPC)
SMM
Affiliate Marketing
Content Marketing & Web Analytics
Email & Mobile Marketing
Digital Marketing
Lower Cost
Brand Loyalty
Personalization
Easy Customer Service
Global Reach
Easy Reach
Digital Marketing
Trackable & Measurable Results
Digital Payments
A method of actively promoting products and services using a digital distribution channels as an alternate to Traditional Methods.
High Competition
Skills & Training
Campaigns Can be Copied
Complaints
&
Feedback
Time Consuming
Technology Dependency
Security
&
Privacy Issue
Characteristics of Digital Marketing
Methods
Product, Tech & Design
Advantages
1. Landing Pages
2. Conversion Optimization
3. Search Engine Optimization
4. Campaign Optimization
5. Conversion & Funnel Tracking
6. User/Re-marketer Tagging
7. Site Performance & Speed
8. Visual & Experience Design
Customer Care
1. Two Way Communication
2. Listen To
3. Track & Incorporate Customer Feedback
4. Answer Customer concerns through Customer support & Social Communication Channels
Dis-Advantages
Analytics
1. Know your customer
2. Data Analytics
3. Web Analytics
4. Marketing Channel Performance
5. Campaign Optimization
6. Long Term Value
7. Inventory Optimization
Wait
Thank You.