Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
8
Group report
Name
Department
Institution
Introduction
Members
Leader and Data analytic: Lê Anh
Content Creator + facebook ads: Ngọc Anh
Editor: Cao, Yến
Printed Matter: Nguyen Ngoc Quyen
Content supervisor: Vu Quynh Huong
Company
The company
- In February 2019, the branch in Vietnam was established with the name Hatoya Vietnam.
- Hatoya is always aiming to implement the three key principle:
- Providing customers with new and old motorcycle products and accessories and spare parts at reasonable prices.
- Attentive customer care service
- Business motto is Creative value for a safe and happy life
Timeline
28/6-30/6
08/07-09/07
16/07
02/07-05/07
12/07-14/07
20/07
Timeline
Analysis of 4ps
Marketing Strategy
- Protective clothing
- Accessories for racer
Product
- Hatoya offers a wide range of products including shoes, apparel and equipment,.. for racer
- Motorcycle products and accessories
- Imported directly from Japan
- Fashionable products, high quality materials
Place
- Official Store: 14B Dong Quan, Quan Hoa, Cau Giay
- Hatoya online store: website Hatoya.vn
Promotion
-Running Facebook Ads
- Carries out promotions through online campaigns over Instagram and Facebook reaching out to customers.
- Bulk discounts, timely discounts through online and offline stores .
- Corporate with other companies : Honda Aki, Thưởng Motor
PRICE
- Value based pricing strategy
- The pricing is carried out targeting the consumers of the premium segment.
Analysis
We are planing to apply 5W1H and SWOT model to analyze the project
Analysis
SWOT Analyse
SWOT
Strength
- High quality product imported
- News, product
- Have high potential target customer
Strengths
Weaknesses
- New and unknown brand
- Staff still not yet professional
- The company have only one channel for doing digital marketing
Weaknesses
Opportunities
- Limited shop selling protective clothing for motorcycle
- Green travel trending is becoming popular in young generation
Opportunities
Threats
- Lack of experiences in digital marketing
- Lots of competitors in recent future
- Imported product price is quite expensive
Threats
5H1W model
5W1H
Who?
- The marketing campaign is mainly focus on the people at age of 18-30
- People who are interested in motorcycle and motor racing
Who
What?
- The campaign at first want to increase people awareness about the brand
- Understanding what people want about motor racing
What
Why?
- Analyze and finding why people want like that
Why
When
- Choosing the right time to up post
- Understand when people have demand to buy product
When
Where
- Pin location in google map
- Understand the source of getting information of buyer
Where
How
Finding the process that how customer decide to buy product
How
Key Results
Results
Results
Content
Content
Content
Recommendation
Recommendation
Using more digital marketing channel such as : Youtube, twitter,...
Improve main website
Invest more money on facebook advertisment