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The main issue that needs to be addressed is:
What does Pepsi-Lipton Brisk do after the Super Bowl spot to keep the brand relevant as well as keep Brisk on a platform to increase sales.
Does Brisk take the viral advertising approach? Or go with traditional TV to reach consumers?
Brisk needs to come out of the Super Bowl on a high and continue to keep the momentum going.
Grab consumer’s attention
Start a social media following
Brisk Eminem Super Bowl Commercial 2011:
https://www.youtube.com/watch?v=CCBnUx5uMqE
Brisk & Frank Sinatra in 1996
https://www.youtube.com/watch?v=y-g8opm1ZmY
Lipton
Brisk
Arizona
In 2010, Brisk was ranked 3rd in sales in the Ready-to-Drink Tea Category
Super Bowl spot airs
Release spots with Ferrell regarding the winning flavor