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The main idea of this situation is that individuals on the internet didn’t discover that Jonas Bendikson's book contains entirely false material. The readers believe it is solely about the topic of "fake news." Users trust whatever they see in the media because it is so powerful, regardless of whether the information is accurate or not. This belief comes from the idea that if the source is known, the information is trustworthy. Bendikson's audience had no reason to suspect anything because he was always honest and trustworthy.
The way Bendikson published fake news in his book 'The Book of Veles' is the key factor influencing how knowledge is conveyed in this situation. He photographed empty places, both indoors and outdoors, then inserted "breadcrumbs" that he hoped would cause suspicion in the audience. He recreated the original photographs by adding figures, positioning them to blend into their previously empty setting. Not only did he edit his photos, but he obtained text using artificial intelligence and inserted it beneath each photo. The narrative was written for a completely different story, yet it made sense in relation to his photos. He edited them in such a way that the readers were meant to be able to detect the difference between real and fake news, but they couldn't.
There isn't a lot of writing in this article, instead, it's mainly pictures, which corresponds with the sense of sight. The text beneath the photograph, on the other hand, represents the snapshot and corresponds to the main theme. The text refers to that specific photograph, but he also forged the wording. The narrative, as previously stated, was written for a completely other scenario, but it made sense in light of his photographs.
This article is classified as Human Science because it questions and tests the knowledge of humans. Bendikson’s aim with the adjustments he made to the original photographs was for the viewers to notice anything strange. Since they’re heavily influenced by the media, they did not notice that the information was fake. This included experts who held a photography festival. Not only do people believe fake news, but we Bendikson tried to raise awareness in a fake way, about misinformation in the media, they still believed him.
"The only possible conclusion the social sciences can draw is: some do, some don't" - Ernest Rutherford
Methods and tools are the most relevant aspect of the knowledge framework in relation to the article. This is due to Bendikson's usage of a very unique strategy, which consisted solely of photos rather than a news article, voice recording, or social media posts. To achieve his goal, he utilized editing, photoshopping, and artificial intelligence which is a very advanced and unusual technique. Because no one could identify them, they proved to be reliable and efficient. The strategy and tools are crucial because they convey a strong message about spotting misinformation.
Until he came forward, no one could verify the fake images, even at the Perpignan Photojournalism Festival. Bendikson also took use of his authority as a publisher by faking his entire book and keeping it a secret. It’s consistent but not traditionally logical when you wish to educate people about a topic. He did not lead by example, rather, he did the exact opposite. Instead of using authentic news to demonstrate how to spot fake news, he used false information himself which is not logical.
If you want to teach someone not to lie, you don't accomplish so by lying.
Connection is an essential key concept to comprehend this situation. This is because the reader must connect the text to the photo and the source to determine if it makes sense.
Truth/Certainty is another key concept that relates to this article because from looking at the images, how can we distinguish between what’s real and what’s not?