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Transcript

UX DESIGN

ATTND x UBS

VIRTUAL EVENT EXPERIENCE

SPEAKERS

PLATFORM

VIEWERS

PLATFORM

EXAMPLE OF A

VIRTUAL EVENT

EXPERIENCE SITE

OUR MISSION

OUR MISSION

YOU AND YOUR GUESTS, TOGETHER WE ARE ON A MISSION TO REINVENT HOW PEOPLE SHARE INFORMATION AND KNOWLEDGE, TELL STORIES AND INSPIRE THEIR AUDIENCE.

VIEWER

SCREEN

SPACE

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PRESENTERS VIRTUAL

SPACE

We think of presenter's virtual space as a canvas to express their words in a way that the physical space would never allow them.

Helping them to augment the big picture and key messages, whilst zooming in on fine details like never before. The added depth and context will make their presentations more likely to resonate and be remembered.

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We imagine viewers screen space as a platform, where everyone sits in the best seat in the house, getting close to the speaker and has the opportunity to actively engage with the context, something that would be hard to replicate in a physical space. Whether it’s the ability to express emotion or replay presentations & content, the feeling of attending a virtual summit will finally feel personal and interactive.

EXAMPLE OF A

VIRTUAL EVENT

EXPERIENCE SITE

9

5

1

VIEWERS PLATFORM

KEEPING

VIEWER

ENGAGED

RUN OF SHOW

6

2

10

KEY

CONTENT

REGISTER

STUDIO

VIRTUAL EVENT EMBEDDED ON A PROPRIETARY SECURE

ONLINE PLATFORM

7

3

11

TUTORIAL

FEEDBACK

ENGAGEMENT

8

4

KEEPING

VIEWER

ENGAGED

VIRTUAL

CONTENT

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DIGITAL KEY

Viewer gets a digital key to unlock the site to enter via a digital link emailed to their email address

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Viewer will register with just a few clicks and confirm their email address and credentials

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Viewer will watch a short tutorial on how to interact with the platform

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Viewer launches virtual content/summit/meeting

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Viewer will be put in a position to control run-of-show from

their home environment as will be required to use

navigation panel on the right to interact with content

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Viewer will be prompted to interact with a number of pieces

of key content

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The engagement touch points will range from: voting up & down the quality of the content, answering a question / a guess by selecting an answer / guess from a range of options ABCD, clicking on a graph / chart and interacting with data which will mean the viewer actively consumes more of the information that’s presented to him, or play out a video / animation that will pop-up and takes over the screen so that the viewer gets access to a top quality video in an ideal viewing format

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If viewer stops interacting with the content, the video pauses

until the user either skips the content or plays out the content.

This will ensure focus on the presentation and create the session

more interactive and engaging with a great ability to emphasize

key pieces of content such as data, words, videos, demos etc.

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This capability will solve the problem of users who are not actively participating (such as conference call or being in the same room as everyone else) being distracted by ordinary things such as open emails, social media, news sites on their internet, spread sheets, phone calls, trips to the fridge or bathroom and will combat boredom that will stem from a passive viewing experience of hours and hours of webinars and other virtual summits.

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The viewer will be able to use their finger or a mouse and rotate the ‘studio’ to see content from a wider angle as sessions will be filmed using 360 degree cameras. Some content could be placed in left or right negative space and therefore as part of the engagement and interactivity the viewer would be naturally engaging with the session by being asked to look left or right and move their mouse/swipe to the left or right using a finger

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At the end of the presentation session, viewers can leave a feedback and/or re-watch the session

ANALYSIS

A

2

CUSTOM

CONTENT

VIRTUAL

STUDIO

SPEAKERS

PLATFORM

B

3

PHYSICAL

STUDIO

BRANDING

C

4

BASIC

PACKAGE

SEQUENCE

PRESENTERS WILL BE ABLE TO CHOOSE

FROM A NUMBER OF

PRESENTATION PACKAGES

D

5

ACTIVELY

LISTENED

PANEL

360

1

6

RUN OF

SHOW

RATING

DETAILS

3D modelled virtual studio where presenters will be PIP'd into the virtual environment

IMPLEMENTATION

Physical studio with presenters filmed live / pre-recorded augmented content and special effects such as

AR / augmented elements

FIRST STEPS

TO MAKE

Basic package that will require simple chroma-key camera set-up and plug-in

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Panel 360 – where a number of real speakers are stitched in together

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Presenter will be required to import his/hers presentation into ATTND ‘RUN OF SHOW’ platform and decide on which pieces of content / information will require attendee focus and will be brought to life

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This information will be crucial to establish the level of augmentation & level of custom content development, whether it’s AR / Motion Graphics / Interactive Right Panel (voting, likes, Q&A, test, video, animation playout)

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Presenter will decide on aesthetics of his/hers virtual studio and the level of branding, the same way as if this was a real stage. The studio will be modelled in 3D software and post-filming, the studio would be tweaked to make sure its 100% compatible and synced with the presenter’s speech, ensuring the set looks perfect on a camera.

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Presenter will decide where each of the interactive moments appears in a sequence of order, similarly to cue-ing up a live show

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Presenter will have a much greater guarantee that their audience us actively listening, similarly to being sat in a room where non-one gets up from a chair in a middle of a speech, something that’s never guaranteed when being in a home environment

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Presenter will give viewers the power to rate the quality of the experience and engagement tools that will keep them engaged for longer