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French House Cafe
The
Frech
House
Overview
Website
Intro
59% of Americans with social media accounts think that customer service through social media has made it easier to get questions answered and issues resolved
Over 50 million businesses use Facebook Business Pages
Website
Your website has a few common optimization issues that if are not corrected could cause issues for potential customers looking at the site on their computer or mobile device
Social
Media
Good reviews but there are not enough
No engagement
Minimal Activity
We're going to build up the activity on your page by posting daily, asking questions, and engaging with the customers
“Can’t wait to see you all here again!”
“Good times with great people, we’d love to have you all back here for breakfast we're rolling out our new crisp waffles monday morning!”
“Show us this message and get a free drink with your next purchase”
Game
Plan
Create a mega Give away
“Free lunch for a year” (free lunch once a week for a year)
The Numbers
Huge market reach over 44k Lots of engagement (1,702reactions likes, shares, comments) Highlight to make this text the largest
And more importantly over 1,300 emails collected (Note the other campaign done the previous month also 1k new emails collected)
In two months 2300 emails collected. So now if there is a new food to promote and they send it to their list of 2300 and only 1% show up... 23 people show up!!!!
Services Needed
Dedicated account mananger
Account Review and goal setting
Social Media Strategy Development
Facebook & Instagram Advertising
Analytics Reports (Measuring and Monitoring)
Email Marketing (stage 1)
$1500 a month + $500 for the ad budget
Wash, Rinse, Repeat with new creative offers every month to give the customer a lot of value and bring in more people to the French House Cafe.
Customers
On Board
Value proposition
Business impact
Customers
Use cases
Wins
Customers
On Board
Changes in the market
Changes in the market
Competitive Update
Competitive Update
PHASE 4:
PHASE 3:
PHASE 2:
PHASE 1:
Training
1.
2.
Training
3.
4.
New
Products
New
Products
Training for new products
Training for new products
Q 4
Q 1
Q 2
Q 3
Top performers
Top performers
Name
Job title
Sales Plans &
Territories
Territories
Territories
Iceland
Hungary
USA
Australia
Quotas
Quotas
+50%
+32%
expected sell in 2017
expected sell
in 2016
Junior
Senior
Channels
Channels
Organization
Distributors
Retailers
Whole sellers
Consumer/End user
Process
Working Cross Organization
Process
Working Cross Organization
Stage 1
1.
Stage 2
2.
Stage 3
3.
Stage 4