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MUSC - Period 5
6
Online Campaign
Data Insights Report
5/23 - 6/19
Summary
Campaign Data
Data Overview
Online Display Data
May 23rd through June 19th
Targeted Display
Period 5 Data
Targeted Display
We served nearly 500 extra ads for your this period!
Big Picture Data
146,420
101
0.07%
How many times your ads were clicked on this month!
Impressions Won
Total Clicks
Click-Through Rate
A slightly lower CTR than previous periods
Performance by Tactic
Curated Audience Targeting
Imps. Won
132,725
Total Clicks
82
CTR
.06%
Ad Click Retargeting
Targeting Tactics
Imps. Won
4,624
Total Clicks
13
CTR
.28%
Contextual Targeting
Imps. Won
9,043
Total Clicks
6
CTR
.07%
Audience Targeting Breakdown
Curated Audiences
All Parents (before structure change)
Impressions= 48,312 / Clicks= 37
Split into below groups as of 6/2
Parents of Young Children/Toddlers (0-5)
Impressions= 49,500 / Clicks= 22
Impressions= 13,503 / Clicks= 7
Parents of Preteens (6-11)
Parents of Teens (12-17)
Impressions= 21,410 / Clicks= 16
Might be slight variation in ages in above groups. Each groups has several audiences within them. Full list of target audiences available upon request!
Performance by Device
Imps. Won 23,490
Imps. Won
120,117
Imps. Won = 2,786
Device Data
Clicks = 0
Clicks
91
Clicks
10
CTR = -
CTR
.08%
CTR
.04%
Desktop has been scaled back and as we focus on the other platforms.
Geo Insights
Geo Report
29059
Imps = 712
Clicks = 0
29448
Imps = 385
Clicks = 1
29477
Imps = 1,129
Clicks = 0
29437
Imps = 418
Clicks = 0
29472
Imps = 1,175
Clicks = 2
29483
Imps = 37,219
Clicks = 25
29436
Imps = 1,7,37
Clicks = 5
29469
Imps = 8
Clicks = 0
29486
Imps = 13,191
Clicks = 9
29461
Imps = 19,380
Clicks = 24
29456
Imps = 9,549
Clicks = 7
29445
Imps = 32,351
Clicks = 16
29485
Imps = 29,139
Clicks = 12
Campaign Ads
Imps = 48,876
Clicks = 43
CTR = .09%
Imps = 48,535
Clicks = 25 CTR = .05%
Imps = 48,982
Clicks = 33
CTR = .07%
Ad Performance
Closer
CTR
.02%
Imps. Won
4,695
Total Clicks
1
CTR
.09%
Imps. Won
26,631
Total Clicks
25
160 x 600
Imps. Won
264
Imps. Won
5,325
CTR
.09%
Total Clicks
5
Closer Than You Think
CTR
-
Total Clicks
0
Imps. Won
12,067
Total Clicks
2
CTR
.02%
Ad scale is approximate
Specialty #1
CTR
.07%
Imps. Won
4,461
Total Clicks
3
CTR
.06%
Imps. Won
26,357
Total Clicks
15
160 x 600
Imps. Won
270
CTR
-
Imps. Won
5,478
Total Clicks
0
CH Specialty
#1
CTR
-
Total Clicks
0
Imps. Won
11,969
CTR
.06%
Total Clicks
7
Ad scale is approximate
Specialty #2
CTR
.11%
Imps. Won
4,627
Total Clicks
5
CTR
.10%
Imps. Won
26,774
Total Clicks
26
Imps. Won
5,309
CTR
.09%
Total Clicks
5
CH Specialty
#2
Total Clicks
7
Imps. Won
12,166
CTR
.06%
Ad scale is approximate
Online Video Data
May 23rd through June 19th
Targeted Video
Period 5 Data
Targeted Video
We served over 1,500 extra video ads this period!
Big Picture Data
85,506
67.71%
47
How many people saw the entire video ad from start to finish.
Video Spots Won
Completion Rate
Clicks on Video/ Companion Ad
People that clicked on the video or companion ad (if applicable).
Curated Audiences
Impressions= 25,677 / Clicks= 23
All Parents (before structure change)
Split into below groups as of 6/2
Parents of Young Children/Toddlers (0-5)
Impressions= 25,181 / Clicks= 9
Targeting Tactics
Impressions= 10,361 / Clicks= 2
Parents of Preteens (6-11)
Parents of Teens (12-17)
Impressions= 24,274 / Clicks= 13
Might be slight variation in ages in above groups. Each groups has several audiences within them. Full list of target audiences available upon request!
Performance by Device
Video Spots 4,915
Video Spots = 281
Video Spots
62,792
Video Spots = 17,505
Device Data
Clicks
11
Clicks = 0 (not possible)
Clicks = 3
Clicks
33
Video Comp. = 93.2%
Video Comp. = 70.6%
Video Comp.
66.4%
Video Comp.
68.9%
Desktop
Tablet
Phones
Smart TVs
Geo Insights
29436
Video Plays = 750
29469
Video Plays = 4
29486
Video Plays = 8,302
29461
Video Plays = 9,793
29456
Video Plays = 4,873
29445
Video Plays = 18,583
Geo Report
29059
Video Plays = 448
29448
Video Plays = 294
29477
Video Plays = 427
29437
Video Plays = 182
29472
Video Plays = 489
29483
Video Plays = 23,513
29485
Video Plays = 17,835
Campaign Video ads and Placements
SMP
Surgery
Top 5 Placements
Solitaire App
Ad Placement
cnn.com
WeatherBug App
msn.com
:15 Version = 22,343 plays (70.04% completion)
:30 Version = 36,084 plays (55.75% completion)
:15 Version (A) = 13,226 plays (70.19% completion)
:15 Version (B) = 12,840 plays (69.48% completion)
WCSC Live 5 News App
Period in Review
- The campaign continued it's powerful outreach efforts into period 5!
- We were able to work in two of the new surgery videos to the campaign this period!
- As a whole, the video campaign jumped from 60% completion to 67% (with mobile seeing an 11 point jump)!
- This builds on a strong period from the prior 4 weeks as well!
- The campaign is also now restructured to focus on the parents of your most important age groups of children!
- We gave the primary flow of impressions to the toddler (0-5 range), with teens (12-17) coming next, and pre-teens (6-11) last.
- This new structure gives us more control on which groups are seeing your ads and videos most often!