Campaign Data 4/28/22

Big Picture Data

Nearly 4,000 extra ads served on your behalf!

Big Picture Data

Total number of clicks on the ads this period

178,995

204

0.11%

Impressions Won

Total Clicks

Click Thru Rate (CTR)

A solid CTR above the nation average

Performance by Tactic

Collects users that have clicked on your ads previously

Click Capture Targeting

Total Clicks

67

CTR

.19%

Imps. Won

35,067

Focused on Current Real Estate Agents

Curated Audiences (Total)

Targeting Tactics

CTR

.09%

Imps. Won

68,543

Total Clicks

65

Focused on New or In-Training Real Estate Agents

Keyword Retargeting (Total)

Total Clicks

50

Imps. Won

61,673

CTR

.08%

Website Retargeting

Sending ads to users that visit your Career Development pages

Imps. Won

13,712

CTR

.16%

Total Clicks

22

Performance by Device

Imps. Won 27,526

Imps. Won

149,062

Imps. Won = 2,407

Device Data

Clicks

160

Clicks = 3

Clicks 41

CTR = .12%

CTR

.11%

CTR

.15%

Desktop targeting is only active on site retargeting campaigns. Disabled on all others.

Geo Insights

Primary ZIPs

29461

Imps = 13,303

Clicks = 26

29486

29483

Imps = 8,070

Clicks = 10

N. Charleston (I-26)

(29406)

Imps = 5,266

Clicks = 6

Hanahan

(29410)

Imps = 1,932

Clicks = 4

Ladson

(29456)

Imps = 7,772

Clicks = 6

North Charleston

(29418)

Imps = 3,235

Clicks = 4

Geo Report

Imps = 29,321

Clicks = 31

29485

Imps = 21,556

Clicks = 27

29445

Imps = 21,239

Clicks = 20

29420

Imps = 4,181

Clicks = 4

The map shows all primary ZIP codes - Primary ZIPs received 113,943 of the 176,993 impressions this period (64.3%)

Campaign Ads

Existing Ads

Career Change

(Experienced Agents)

Training

New to Real Estate?

Ad Performance

New Ads

Be Your Own Boss

Go From Job to Career

Insights

A Few Takeaways from this Period:

• The campaign served a great number of ads targeted at residential real estate agents around the Charleston-area market!
• The ads served nearly 179k times - getting a great mix of your creative pieces in front of your targets
• The campaign drew in over 200 clicks and a great flow of traffic to the career development website

• The campaign did cool a bit after the nice bump from new creative last month, but continues to bring in a solid wave of traffic.
• The initiative still brought an impressive 614 users to the website over the past 4 weeks according to the Carolina One Google Analytics account!

Looking Ahead

Landing Page Updates

In order to grab a bit more attention, it would likely be helpful to give the landing page a more visual element. I would recommend using your headline text ("Just Getting Started? Season Agent? We Welcome Both") as an overlay on a full-width image from Charleston. This will grab more eyes than text alone and give you a chance to highlight the beauty of your markets (especially to out-of-town targets). The less text you can use in the initial load of the page (while ensuring they know they've been dropped off in the right place) the better your engagement and retention will be.

I might also change the headline of the form to say "Take the First Step!". This would entice visitor's to start walking down this path rather than simply "Learn More..." which sounds passive and less interesting.

As always, these are simply suggestions to partner with you on building the best foundation and funnel for Career Development at Carolina One!