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Political Campaign Slogans
1
POLITICAL CAMPAIGN SLOGANS
By Brethany Cordero, Melissa Esquivel, Jessenia Gaitán and Estefanía Solís
TARGET
INTRODUCTION
To be memorable enough to call people’s attention.
SLOGANS
1. Donald Trump
2. Bill Clinton
3. Margaret Thatcher
VOCABULARY
Does each candidate use simple or complex vocabulary?
MESSAGE
AGENDA
Can a few words really transmit a message?
Message
- Acceptance and use = Clear and concise message.
- Hodges says that, “Political slogans are designed to be witty, catchy and most importantly highly quotable.”
- Political slogans are typically a brief statement of a single idea.
- Slogans have to have meaningful and persuasive messages.
SLOGAN'S STRATEGIES
Do slogans follow a strategy to go deep inside into voter's mind and heart?
Make America Great Again
Transition to Greatness
Trump
Something was great but not anymore.
Pride of being a powerful nation.
For People, for a Change
Building a Bridge to the 21st Century
Clinton
The strategy: changing their life/reality/society.
A better future promise.
Thatcher
Don't Just Hope for a Better Life.
Vote for One.
A call for voting on a free nation.
A promise for a better life.
Informants' opinion
"Not for a conservative audience"
"Manipulates older citizens: White supremacy"
Thatcher: Don't just hope for a better life. Vote for one.
Trump: Transition to Greatness
INFORMANTS
Bill Clinton: For People, For a Change
Donald Trump: Make America Great Again
"A call to act"
"What is greatness. Aren't we there yet?"
Different or Similar Perceptions?
Building a Bridge to the 21st Century
02.
01.
03.
"I like the progressive idea of it."
"Good things are yet to come, future viewpoint."
"Desire for improvement rather than getting back to something as Donald Trump's slogan proposes."
What is a perfect slogan?
CONCLUSION
- Straight to the point
- Meaningful and attention-grabbing
- Simple and short
- Appealing to the target audience
Works Cited
WORKS CITED
Dathan, Matt, and Anthony Joseph. “Margaret Thatcher’s Campaign Slogans Are VERY Similar to Nicola Sturgeon’s New Billboard.” Mail Online, Daily Mail, 25 Apr. 2016, www.dailymail.co.uk/news/article-3558180/Has-Nicola-Sturgeon-stolen-one-Margaret-Thatcher-s-campaign-slogans-new-billboard-looks-similar-one-used-Iron-Lady-hated-SNP.html.
McKinnon, Mark. “Why Trump’s New Campaign Slogan, ‘Transition to Greatness,’ Sends a Disastrous Message.” Vanity Fair, 25 May 2020, www.vanityfair.com/news/2020/05/why-trumps-new-campaign-slogan-transition-to-greatness-sends-a-disastrous-message.
Porter, Tom. “Every Winning Slogan from US Presidential Campaigns, 1948-2016.” Business Insider, Insider, 15 May 2019, www.businessinsider.com/every-winning-slogan-from-us-presidential-campaigns-1948-2016-2019-5.
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