Aks

Vision

Our Vision is to establish a society where people are not afraid to ask for help regarding their mental issues, a society where it is not considered a taboo to talk about issues relating to the mental health of a person and a society where the individuals that are seeking help are not considered a disgrace

Mission

Mission

Our mission is to spread awareness and provide a safe place for people to relieve them of their disorders and mental health issues.

Values

• Our core value is to ensure the integrity and privacy of our users data.
• We also strive to provide licensed, trained, accredited and experienced therapists who have a Master or Doctorate Degree in their field.
• Our team ensures that every therapist on our website/ app is licensed and qualified by cross checking their information.

Objectives

• Provide a safe haven where users can effectively communicate with a therapist at the comfort of their homes.
• Eliminate language barrier
• Provide anonymity to users
• To reduce hesitation among people who refuse to seek help because it is considered a disgrace in the society.

Business Model and Structure

• Counseling through either text, chat or video calls.
• Prices Range from 1000-5000 Rupees
• Family counseling is done through video call only.
• Users are asked to fill a questionnaire
• How the user might be feeling.
• Payment for the appointment.
• Jazz Cash
• Bank Transfer
• After Session
• Chat Option
• Weekly Subscription

Technological Involvement

• A well-maintained Database
• Patient's Personal Information
• Therapist's Personal Information
• Therapist's Verification
• Cross Checking their Provided Information
• Flagged Therapists
• Server Manages all Transactions
• No. of servers according to the need
• An Application interface for the users

Questionnaire

Interviews

We interviewed 3 levels of therapists.

• Highly experienced therapists
• Moderately experienced therapists
• Recently graduated therapists

Interviews

Market Segmentation

Market

segmentation

Analyzing these results led to the classification of of our target market into multiple segments

• General mood disorders
• Serious disorders
• Out of station clients
• Smaller cities
• Socially pressured/oppressed patients

Behavior Analysis

• Stick with one therapist
• Gender Bias
• Insist on being treated by the best
• Unwilling to admit they need professional help

Behavior Analysis

Secondary Data Collection

• Similar solutions internationally
• Molding the idea to get around local restrictions
• Local Competition
• talk2me.pk
• augment care

3 Step Process

Marketing strategy

• Begin with BTL and digital advertisement - Focus on vocal and educated communities
• Social media influencers
• Sponsored YouTube videos
• Exploit social welfare nature of our platform
• Word of mouth
• Referrals
• Conduct awareness seminars
• Focus on highlighting the impact of mental illness
• Reduce the social stigma related with the prospect of mental therapy

SWOT Analysis

• Strengths
• Weaknesses
• Opportunities
• Threats

4 P's

• Product
• Service provided.
• Website/Application to communicate with therapists.
• Price
• Price competitively
• Tiered offering provided depending on therapists.
• Place
• Youth targeted
• Social Media
• Promotion
• Online/ Social media
• Celebrity endorsements and seminars at various places
• Discounts for regular customers.

Marketing Plan

• Providing a more easier and accessible user experience

• We aim to position ourselves as the primary provider for online Therapy

• Therapist Conventions and workshops

• Social Media platforms

• Targeted Advertisements

Sales Plans

Sales Plan

• Implementation of pricing Brackets with respective features .

• Customer specific pricing based on their needs and profiling

• Giving benefits to long term and special customers

Product life cycle and growth

Product Life cycle and Growth

• Market Introduction
• Focus on initial impression
• Public trust
• Growth
• Double down on advertisements
• Higher negotiating power with therapists
• outpace potential competition
• Maturity
• Limited number of qualified therapists
• Excess of patients as compared to therapists
• Decline
• Look abroad or let market pull generate more therapists

Management Structure

AKS is divided into five departments

• The IT department
• The accounting and finance department
• The research and development department
• The marketing department
• Customer relations

Conclusion

Conclusion

• Therapy as a growing field in Pakistan

• Risks and challenges in making such a platform successful

• Stigma attached to seeking help

• Spread awareness to general public

• The success of this platform for the greater good of our country and society