Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Lake Pukati Lodge
605
Lake Pukati Lodge
Marketing Maestros
Anthony Gorum
Kaeley Shenenberger
Cassidy Spotts
Laura Stewart
Introduction
Intro
Company Information
The Background
- Located in the South Islands of New Zealand is Lake Pukati Lodge. Owned by New Zealander, Peter Slater, and his Indonesian friend, the Lodge was opened for the rich and the elite.
- He started the up-scale lodge because he knew rich travelers had frequently complained that local options for accommodations were below overseas standards. He also wanted to create a peaceful retreat for stars and public figures who constantly deal with the stress of being in the public eye.
- He and his partner bought 69,000 acres and created a big-game reserve with a lodge and other outdoor activities.
Lake Pukaki
Lake Pukaki Video
Organizational
Background
Organizational
Background
Strategy - Focus is a niche market
Structure - Horizontal Company
Culture - Available for customer needs
SWOT
Strengths
- Identifies unique needs of its potential audience
- Cost-effective
- Less competition
- Brand-loyalty
Weaknesses
- Limited growth
- Very expensive
Opportunities
- Expansion
Threats
- Competition
Analysis
Porter's 5 Forces
-Threat of Entry - Medium to Low
-Threat of Supplier Power - High
-Threat of Buyer options - High
-Threat of Substitutes - Depends
-The Industry Competitiveness can range depending on needs.
Porter's
5 Forces
Question 1
Discussion
Characteristics of the market segment being targeted by the company?
- High income
- Famous
- Adventurous
- Thrill-Seeking
Why foreign customer focus?
Question 2
- Foreigners are more likely to be willing to pay the high prices
- The appeal of traveling abroad
- The excitement of visiting a new country
Consumer Expectations?
- Quality: Very High
- Reliability: Extremely Dependable
- Range of Services: Large and Diverse
Question 3
Recommendations
Conclusion
- Keep prices high to attract ideal customers
- Expand range of experiences
- Conduct detailed market research to make sure you're attracting your target market
Sources
Cameron, Steffani. (2019) Vertical & Horizontal Organizational Structure. Retrieved from Bizfluent, bizfluent.com/about-6561176-vertical-horizontal-organizational-structure.html.
Discover One of The Most Beautiful Places In New Zealand. (2013). AirGuide For the Frequent Flyer, 91. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=100493994&site=ehost-live&scope=site
Hayes, A. (2019, August 27). Market Segment Definition. Retrieved from https://www.investopedia.com/terms/m/market-segment.asp
Perreault, W., Cannon, J., McCarthy J. (2017). Essentials of Marketing (15th ed.). New York, NY: McGraw-Hill Education.
Pyle, L. S. (2010, September 23). How to Do Market Research--The Basics. Retrieved from https://www.entrepreneur.com/article/217345
[Travel Creative]. (2016, Dec. 14). Places to visit in New Zealand - Mount Cook [Video file]. Retrieved from https://www.youtube.com/watch?v=6ODr5K_54aw&t=95s