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SEO PROCESS
Keyword Research
KEYWORD RESEARCH
Keyword Mapping
Figure out all the pages you will create based on keyword research
KEYWORD MAPPING
Assign primary and secondary keywords for each page
CONTENT & WEBSITE CREATION
CONTENT & WEBSITE
CREATION
ON-PAGE SEO
On-Page SEO
1) Create Meta Tags
• Title Tag
• Meta Description
• Meta Keywords
Title Tag
<title>The Title of the Page</title>
• 40 – 60 character 200 – 568 Pixels
• Start your title tag with primary keyword
• Don’t use any special characters
• Avoid duplicate titles
• Optimize for Intent. Make it catchy.
Meta Description
<meta name="description" content="A description of the page" />
• 110-156 characters 400 – 930 pixels
• Repeat your primary keyword.
• Try to include a secondary keyword
• Don’t use any special characters
• Avoid duplicate descriptions
• Optimize for Intent. Make it catchy.
• Include a CTA Create FOMO
Meta Keywords
<meta name="Keyword" content="Primary and secondary keywords" />
Google has stopped reading meta keywords.
2) H Tags
• H1…H6
• Use primary keyword in H1
• Keep page title and H1 identical
• One H1 on each page
• Optimal character limit for H1 is 70 – 150 character
• Can use multiple H2…H6
• Repeat primary keyword in H2
• Explain Google the hierarchy of the content through H tags
• Use LSI (latent semantic indexing) keywords in H Tags
3) SEO-Friendly URLs
• Keep links short, 3-5 words
• Include your primary keyword
• Don’t use special characters
• Differentiate words with – instead of _
• URLs should reflect the hierarchy of the website
4) Optimize Images
• Save image name as your primary keyword
• Use relevant keyword in image Title
• Use primary keyword in Alt Text
• Compress Images – (100 Kb)
• Provide dimensions
5) Use Internal Links
6) Use External Links
7) Optimize Anchor Text
8) Use Structured Data
9) Use Breadcrums
10) Use href lang tag
11) Boost Page Speed
12) UX
13) Optimize content
- Long content performs well
- Use primary keyword in your first 100 words
- Use LSI (Latent Semantic Indexing) keywords throughout the content